The Business Impact of Social Transformation in Financial Services

Ben Cathers
Ben Cathers
Global Principal Solutions Consultant at Hootsuite
St Fsi Webinar Lp 1500X1950


The way financial services organizations build customer relationships has shifted rapidly in recent years—and in 2020, we saw this change accelerate dramatically.

Based on a survey of 2,162 marketers and executives, Hootsuite and Altimeter’s Social Transformation Report reveals how leading organizations are using social media more strategically to accomplish bottom-line goals. In this webinar, we’ll discuss the report’s findings with a financial services lens and identify what's most relevant for finserv organizations.

Our expert speakers:

Ed Terpening is an industry analyst at Altimeter, social media expert, and former vice president of social media at Wells Fargo. Ben Cathers is a global principal solutions consultant at Hootsuite with 20 years of experience in social media.

What we’ll cover:

  • New data to help you build an effective enterprise social strategy in 2021, based on what's working with Hootsuite's largest customers.

  • Best practices for using social to strengthen relationships with customers, align strategic planning with changing audience behavior in the light of COVID, and advance digital transformation efforts.

  • Specific examples of how financial services organizations are using social media to retain and strengthen customer connections.

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  • Ben Cathers

    Ben Cathers

    Global Principal Solutions Consultant at Hootsuite

    Ben partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed compliance standards for enterprise social media management.

  • Ed Terpending

    Ed Terpening

    Industry Analyst, Altimeter Group

    Ed Terpening is an industry analyst at Altimeter, a Prophet company. A Silicon Valley vet and a social media expert, Ed has stood at the forefront of digital transformation for over 30 years.

    Before joining Altimeter, Ed was vice president of social media at Wells Fargo, where he led the first blog and social media team of any major U.S. bank for 7 years. A co-founding member of, he’s worked for Apple (still his favorite brand), where he led the development of advanced data visualization tools and data warehouses. At Cisco Systems, he managed its first company-wide Intranet, first e-commerce store and the development of, one of the first business sites to offer online customer service.

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