
AMA with McDonald’s Corporate Social Team
Details
May 27, 2021
McDonald’s Global Corporate Social team has one goal: to build and maintain brand reputation and trust while aligning with the CEO’s mandate to focus on people, food, business and planet. To measure the impact of digital on its communications strategy, McDonald’s looked to Hootsuite to link its social media activity to web activity to understand user journeys and have meaningful conversations with the right people, at the right time.
The Corporate Social team now has a seat at the table to prove their strategy is working. Executives are listening and have buy-in because the team is providing them with data-backed decisions.
Join Hootsuite’s Priya Sam for an AMA with McDonald’s Corporate Social Team. Tweet your questions now using the hashtag #AskMcDonalds.
What you’ll learn
- How to prove the impact of Social Media Marketing to leadership through measurement
- How to connect social media activity to web activity for insights into the customer journey
- Best practices in social media marketing
Please complete the form to register
* indicates required fields
Speakers
Related resources
Uplift: The 2025 Social Media Summit for Nonprofits
The expert-led social media strategies you need to build community, drive generosity, and make a tangible impact.
Turn AI Into Your Agency’s Competitive Advantage: A Live Panel
An unfiltered, behind-the-scenes conversation with the people setting the pace — sharing what’s working, what’s not, and how they’re adapting in real time.
Rethinking AI for Social Pros: Meet OwlyGPT
AI tools have been letting social marketers down… until now. OwlyGPT is the first AI assistant built for social pros — and here’s your chance to see it in action and hear from social pros about how it’s transformed the way they work.
Interested in learning more with Hootsuite?
Request a demo