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Category:Brand Protection Best Practices

Opportunity or Risk: Healthcare Professionals on Social

Join Hootsuite’s Senior Business Value Analyst Ashley Reid as she welcomes social media experts from Henry Ford Health System, Ochsner Health System, and Mindset Digital for a candid discussion on this rising trend.


February 11, 2021

Is increased social media use an opportunity for healthcare institutions or is it putting their communications strategy at risk? Doctors, nurses, and other healthcare professionals are taking to social media not only to inform the public about health issues, but also to provide their medical opinion.

What you’ll learn

  • Best practices for developing a social media policy for nurses, doctors, and healthcare professionals
  • How to address social media usage, perceptions, and different comfort levels with your employees
  • How to monitor and manage risk and compliance for healthcare
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Ashley Reid
Ashley Reid
Senior Business Value Analyst, Hootsuite
Webinar Healthcare Employee Advocacy Headshot Debra 400X400
Debra Jasper
CEO & Founder, Mindset Digital
Webinar Healthcare Employee Advocacy Headshot Taylor 400X400
Taylor Roberts
Digital Marketing Specialist, Ochsner Health System
Webinar Healthcare Employee Advocacy Headshot Emily 400X400
Emily Stieber
Lead Social Media Strategist, Henry Ford Health System

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