Just because you’re a small business doesn’t mean you can’t win big on social. Whether you’re already on social or just getting started, we’re here to show you the most effective platforms, tools, and tactics — so you can get real results, faster.
You can’t be everywhere on social—and you really don’t need to be, either. The vast majority of users on any social platform also use at least one other platform, so focus your precious time and energy on the ones that are most effective for your industry.
There are over a billion people on the ‘gram, so you’ve got to have a presence that stands out. Stories and carousels are two of the most effective Instagram tactics for getting new customers on Instagram.
Think LinkedIn is only for job searching? Think again. It’s also a powerful sales and marketing channel for businesses of any size. Position yourself as a subject matter expert, join industry groups, and use ads to find new leads, you’ll be converting new customers in no time.
Almost 45% of internet users turn to social media when researching brands. By monitoring social conversations about your brand, industry, and competitors, you’ll be able to see exactly what your (potential) customers are seeing—and use that information to your advantage.
It’s more important than ever for brands to provide customer service and care on social. From your bio, to your DMs, to your messaging apps—social is chock-full of ways to make (and keep) your customers happy.