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Hootsuite Named as Finalist in Two Categories of the 15th Annual Shorty Awards

Global social media management leader up for two Shorty Awards

VANCOUVER, BC — APRIL 20, 2023 — Hootsuite is proud to announce that it has been named as a finalist in the 15th Annual Shorty Awards within two distinct categories—the Rebrand Campaign Category, for its ‘Your Guide to the Wild’ campaign, and the LinkedIn Presence Category, as part of its ‘We Don’t Just Get Social, We Are Social’ campaign. 

The Shorty Awards honor the best work in digital and social media by the most creative and influential brands, agencies, organizations, and individuals whose work has excelled in creativity, strategy, and effectiveness. This season saw a record-breaking increase in the quantity and quality of the work submitted, with 32% more total entries compared to the highest previous season. 

Hootsuite’s work has demonstrated outstanding performance across the judging criteria, which makes it a top contender for a Shorty Award in a most competitive year. The work is also eligible for competition in the Audience Honor — a separate honor voted by the public between April 12th to April 26th.

Last year, Hootsuite launched its new brand identity to bring the vibrancy (and chaos) of digital marketing to life, which was executed through a complete redesign of its logo, visual brand representation, tone of voice and its icon, Owly. Hootsuite designed an integrated campaign with a significant focus on digital and social media  to challenge outdated perceptions of its brand and show that Hootsuite is social-first and supports its customers as their guide to the wild.

“It is an honor to be recognized as a finalist in not just one, but two prestigious marketing award categories,” said Billy Jones, Senior Director of Brand Marketing, Hootsuite. “This recognition is a testament to our team's hard work, creativity, and dedication to excellence. I am incredibly proud of our internal agency at Hootsuite for the massive effort that went into our rebrand, and of our social team for continuing to uplift people and promote creativity through the power of social.”

The 15th Annual Shorty Awards winners will be announced at the in-person celebration on May 24, 2023, at Tribeca 360º in New York City.

The winners and honorees are chosen by the Real Time Academy (RTA) — a panel of prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation, and outstanding achievements, including previous Shorty wins. 

About Hootsuite

Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over 1 million courses to students worldwide. 

To learn more, visit

About The Shorty Awards

The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media by brands, agencies and organizations. 

Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also select their favorite Shorty Awards contenders during Audience Honor Voting.

Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.

Hootsuite Contact

Hootsuite Media Team

Shorty Awards Contact

Caitlin Hornshaw

Awards Manager, Shorty Awards