Skip to content


Hootsuite Named to Constellation ShortListTM for Social Engagement & Listening Platforms for Q1 2021

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models

VANCOUVER, BC – February 10th, 2021 — Hootsuite, the global leader in social media management, today announced it was listed on the Constellation ShortList™ for Social Engagement & Listening Platforms for Q1 2021. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations.

In 2020, Hootsuite showcased that a powerful social media presence will lead to robust organizational transformation and long-lasting human connection. Hootsuite further expanded into social listening, social selling, social customer care, social media management and the education space through key integrations. On January 6, 2021, Hootsuite announced its acquisition of the leading digital customer engagement platform, Sparkcentral.

“Hootsuite’s 2021 Social Trends data found that 85% of organizations that integrate social data into other systems have confidence in their organization’s ability to accurately quantify the ROI of social media,” said Hootsuite CTO, Ryan Donovan. “Integrating social data into everything we do, and encouraging our customers to listen to what their audience and customers are saying on social to better align with their rapidly changing needs, has been a primary focus for us as we’ve shifted into a digital-first landscape that now has 4.20 billion social media users around the world."

“Hootsuite is proud to be recognized as a Constellation ShortList™ winner for Social Engagement & Listening Platforms for Q1 2021, alongside an impressive list of peers, working to create innovative solutions that are changing the industry for the better,” added Donovan.

“As leaders adjust to a compressed state of digital transformation, they want to know which vendors matter the most based on technology investment, use cases, strategic vision, customer value, executive leadership and price,” noted R “Ray” Wang, chairman and founder at Constellation Research. “Our analysts have a pulse on what’s working, what’s not and are constantly in touch with other buy-side executives. The ShortList™ does this in the most efficient and effective manner."

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.


Constellation Research does not endorse any solution or service named in its research.

About Hootsuite

Hootsuite is the global leader in social media management. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises.

Hootsuite’s unparalleled expertise in social selling, social customer care, and social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

To learn more, visit


Hootsuite Media Team