Details

In the past two years, 77% of government agencies have seen a rise in constituent engagement, and many are feeling the pressure to evolve their social media strategies. With our new benchmark study revealing that this spike in engagement has fueled interest at the senior leadership level, it’s clear that 2021 is the year of momentum in making social media a strategic asset.

In this webinar, we’ll share key findings from our 2021 Government Benchmark Report, created in collaboration with GovLoop and based on a survey of almost 300 government officials. We’ll hear from Andrew Cassidy, director of social media for the Massachusetts Bay Transportation Authority, on how the MBTA is leveraging social as a strategic asset. And we’ll demonstrate how your agency can start taking the social advantage today.

What you'll learn:

  • How to address a rise in constituent engagement and demand
  • How the MBTA has leveraged social media as a strategic asset
  • Social media’s role at the intersection of communications, community engagement, and customer service.


  • Photo of Andrew Cassidy

    Andrew Cassidy

    Director of Social Media, Massachusetts Bay Transportation Authority

    Andrew is currently the Director of Social Media for the Massachusetts Bay Transportation Authority, which transports more than 1.2 million riders each day, where he plans, directs, and administers MBTA-wide social media and other digital communications initiatives.

  • Photo of Morgan Zerr

    Morgan Zerr

    Principal Business Value Analyst at Hootsuite

    Morgan consults with all levels of government to identify opportunities where social media can have an impact on their constituents, organization, and digital transformation. Starting her career as a "gov girl" in Ottawa, Morgan moved from Canada's capital to Vancouver, where she is now able to help the public sector from the other side of the table.

    Follow Morgan on LinkedIn

  • Photo of Ben Cathers

    Ben Cathers

    Global Principal Solutions Consultant, Hootsuite

    Ben partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure Hootsuite’s solutions meet and exceed government-specific compliance standards for enterprise social media management. He has shared his experience, insights and expertise at events including GSMCON, DoDIIS and DINFOS. As well as this, he has been published in FCW, Nextgov, and GCN.