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Category:Brand Protection Best Practices

How Healthcare Organizations are Managing COVID-19 on Social

No one living today has ever faced a pandemic like COVID-19. It has caused abrupt changes in customer and patient needs that are primarily being met through social media and other digital tools, as social distancing discourages physical services.


April 21, 2020

While healthcare and wellness organizations are doing a phenomenal job at swiftly adapting to these digital needs, the ongoing pandemic requires continued learning on best practices for delivering timely updates, unifying messaging, and mitigating harmful rumors.

This webinar will take you through examples of outstanding coronavirus crisis management strategies happening in the healthcare industry today. You will receive recommendations to implement in your social media plan to continue moving forward with confidence in the months ahead. Plus, we’ll host a live Q&A session to answer any questions you may have.

What you’ll learn

  • How to identify the needs of your audience to inform your communications strategy
  • Methods to build trust in your messaging
  • Ways to mitigate misinformation and rumors
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Bryan Rusche
Director, Americas Enterprise Marketing at Hootsuite
Ashley Reid
Ashley Reid
Senior Business Value Analyst, Hootsuite
Andrea Johb
Senior Solutions Consultant, Hootsuite

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