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How to Manage a Crisis on Social Media
Category:Brand Protection Best Practices

How to Manage a Crisis on Social Media: Before, During, and After an Emergency

When a crisis hits, every second counts—and so does every word. 


A crisis situation can turn any organization into a frantic mess, but it doesn’t have to be this way.

Join our expert panel, which includes seasoned crisis communicators and social media experts, who will guide you through the rocky terrain of crisis communication, provide insights, and answer all your questions.

Whether you're facing a natural disaster, a PR nightmare, or an unexpected disruption, this webinar will help you navigate the storm.

What you’ll learn

  • The importance of being prepared with an emergency communication plan before disaster strikes
  • How to develop fast, effective response strategies that keep your audience informed and involved
  • Simple ways to craft clear, concise, and compassionate messages during high-stress situations
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Headshot Melanie Gaboriault
Melanie Gaboriault
Senior Director Global Corporate Communications,
Cara Buscaglia
Cara Buscaglia
Chief Innovation & Insights Officer,

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