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Uplift: A Workshop for Social Good
Category:Time Saving Strategies & Tips

Uplift: A Workshop for Social Good

An expert-led workshop on crafting campaigns and measuring success on social media during the giving season


Social media is a critical channel for connecting and fundraising, especially during the giving season.

Yet, according to our recent survey of over 2,000 nonprofit organizations, creating quality content and campaigns remains a top challenge for many nonprofits.

Join this session in our Uplift workshop series where we’ll dive into the world of content creation for nonprofits. Hear from experts at Giving Tuesday and Hootsuite as they share their success stories and best practices for social media campaigns during the giving season.

This event is designed for social media marketers responsible for campaign planning, content creation, and analytics for nonprofit organizations and social enterprises. Sessions are suitable for those with an intermediate understanding of the topic.

What you’ll learn

  • How to plan and execute an effective fundraising campaign on social media.
  • How to use storytelling to connect with your clients and supporters to build lifelong relationships.
  • How to effectively measure and communicate the results of your social media campaigns to leadership.
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Eva New Bw
Eva Taylor
Director Social Impact,
Kathleen Murphy
Kathleen Murphy
Director of Digital Strategy,
Giving Tuesday
Laura Zubick (she/her)
Laura Zubick
Social Impact Manager,
Laura Rychlik
Social Media Strategist,

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