3 Benefits of Curating Content

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Kosta Prodanovic
Senior Copywriter at Hootsuite
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What do all social media managers have in common?

The answer: The drive to tell a story through content that will bring value to your organization.

For many, this is easier said than done. Creating engaging content is a major challenge—but it’s absolutely critical for the success of your social campaigns.

Join us for a new webinar series where we invite content and social experts to break down their best practices for producing great content.

In our first webinar, we’ll discuss the benefits of using curation to collect relevant, timely content and tell better stories.

    What You’ll Learn:

  • The difference between content curation and content creation
  • Where to find content from credible sources
  • How to tell better stories with the content you’ve curated

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    Kosta Prodanovic

    Senior Copywriter at Hootsuite

    As a Senior Copywriter at Hootsuite, Kosta is the brand storyteller who brought Social Trends 2022 to life. Before joining Hootsuite, he worked as a copywriter for agencies and in-house teams in London (UK) and Vancouver—and studied Strategic Communications at the London School of Economics. Kosta is also a recovering student journalist. Ask him about photographing punks in a bathtub for VICE.

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