How to Create Scroll-Stopping Content

Details

25 August 2021

According to the latest Digital 2021 update, 4.48 billion people use social media, and 75% of them are researching brands and products. That’s a lot of thumbs scrolling through content.

As a social media professional, you have to figure out how to stop the scroll so people land on your content. But if you have limited design resources—or no design team at all—the pressure to create compelling, scroll-stopping content can get intense fast.

So how can you move past the pressure and get from idea to creation faster? It starts with the right tool.

Over the past few weeks, we’ve been talking about the benefits of curating content and how to use Instagram Stories to catch the attention of your audience. In the third webinar of our series, we’ve invited our product team to show you how to get the creative juices flowing and use Hootsuite’s ecosystem to design, create and schedule content that drives results. Plus, you’ll get a close-up look at our team’s favorite tools for the job.

What you’ll learn

• Practical steps anyone can take to speed up the creative process and transform ideas into scroll-stopping content
• Some of Hootsuite’s favorite tools for creating eye-catching social content
• An insider look at how these tools work inside Hootsuite’s dashboard