The Dos and Don’t-You-Dares of Copywriting

Kate Bradley Chernis

CEO | Lately.ai

Details

17 August 2022 - 06:00 pm UTC

Words have power. You know it, we know it.

The right words hook customers and make you money. But bad copywriting skills costs US companies over $400 billion each year—and yes, that stat is real. They’re even spending $3.1 billion each year on remedial writing training.* (It makes our hearts hurt.)

Copywriting isn’t a soft skill, it’s a core business tool. So put on your writing hat, grab some caffeine, and let’s get to work. Join our exclusive webinar with Lately.ai CEO Kate Bradley Chernis to learn how to turn flavorless statements into spicy calls-to-action.

Whether you’re a copywriting novice or a Google Doc veteran, you’ll leave this webinar with bang-your-hand-on-your-forehead ideas and a new understanding of how every word you write can convert.

Source

What You’ll Learn:

The dos and don’ts of effective copywriting
Strategies for effectively pairing copy and visuals
Tools that can elevate your copywriting across all your social channels

Please complete the form to register

Kate Bradley Chernis
CEO, Lately.ai
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.
As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.
Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.
In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Harvard University, Columbia University, NYU and others.
Trish Riswick
Social Engagement Specialist, Hootsuite
Trish Riswick is the Social Engagement Specialist at Hootsuite. Over the past 6 years, she’s worked her way from a freelance social media manager to a small marketing team to an enterprise-level company. At Hootsuite, Trish wears many hats but her main role is to engage with Hootsuite’s 9+ million followers. She also utilizes social listening tools daily to stay on top of trends and the competition.