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Hootsuite vs. Loomly: Reach your goals faster with the best social media tool

There’s only one social media management platform that writes captions for you, tells you the best time to post, and shows you your social media ROI in seconds. Hint: It’s not Loomly.

Collage showing product shots from the Hootsuite dashboard

No tool helps you grow like Hootsuite. Here’s why.

Feature

Hootsuite

Loomly

Price

Starts at $99

Starts at $26

Number of channels

Starts at 10

Starts at 10

Platforms

Content creation

AI caption writer

Yes

No

Canva in Composer

Yes

No

Premade Canva post templates

Yes

No

Link in bio

Yes

No

Automated link tracking

Yes

No

Post previews

Yes

Yes

AI-powered hashtag generator

Yes

Yes

Alt text for Twitter, LinkedIn, Facebook

Yes

Yes

Adding product tags to Instagram posts

Yes

Yes

Photo editor

Yes

Yes

Link shortener

Yes

Yes

Content library

Yes

Yes

Content suggestions (for content curation)

Yes

Yes

Post ideas

Yes

Yes

Publishing

Bulk scheduling

350 posts at once

No

Recommended times to post

Yes

No

Instagram ads

Yes

No

LinkedIn personal profile posts

Yes

No

Pinterest boards

Yes

No

Calendar view for all networks

Yes

Yes

Custom approval processes for publishing

Yes

Yes

Instagram posts

Yes

Yes

Instagram carousels

Yes

Yes

Instagram Stories

Yes

Yes

Instagram Reels

Yes

Yes

Facebook posts

Yes

Yes

Facebook group posts

Yes

Yes

Facebook ads

Yes

Yes

Tweets

Yes

Yes

Twitter threads

Yes**

Yes

TikToks

Yes

Yes

LinkedIn page posts

Yes

Yes

LinkedIn ads

Yes

Yes

Pinterest Pins

Yes

Yes

YouTube videos

Yes

Yes

Google Business Profile updates

Yes**

Yes

Analytics and reporting

Best time to publish based on unique goal

Yes

No

TikTok analytics

Yes

No

Competitive benchmarking

Yes

No

Customizable reports

Yes

No

Team productivity reporting

Yes

No

Paid and organic reporting

Yes

Limited

LinkedIn analytics

Yes

Yes

Facebook analytics

Yes

Yes

Instagram analytics

Yes

Yes

Twitter analytics

Yes

Yes

White label reports

Yes

Yes

Social listening

Social listening

Yes*

No

Hashtag and mention monitoring

Yes*

No

Sentiment analysis

Yes*

No

Advertising

Boost Facebook posts

Yes

Yes

Boost LinkedIn posts

Yes

Yes

Paid social reporting

Yes

Limited

Ad campaign management

Yes

Limited

Employee advocacy

Employee advocacy

Yes*

No

Messaging and customer service

Message spike alerts

Yes*

No

Message prioritization

Yes

No

Business hours

Yes*

No

Message tags and topics

Yes

No

Auto-resolve conversations

Yes

No

Auto-responder

Yes

No

Agent availability

Yes*

No

Team performance metrics

Yes*

No

Chatbot support

Yes*

No

Review management

Yes*

No

CRM integrations/API access

Yes*

No

CSAT surveys

Yes*

No

NPS surveys

No

No

Saved and suggested replies

Yes*

Yes

Inbox for private messages

Yes

Yes

Inbox for comments

Yes

Yes

Collaboration

Roles & Permissions

Yes

Yes

Assign posts to team members

Yes

Yes

Approval workflows

Yes*

Yes

Give feedback on drafts

Yes

Yes

Export content calendar for stakeholders

Yes

Yes

Project management integrations

Yes

with Zapier

Shopping

Shoppable Instagram posts

Yes*

Yes

Social commerce apps

7, including support for Shopify, Magento, WooCommerce, and BigCommerce

Few, with Zapier only

Artificial intelligence (AI)

AI copywriter

Yes

No

AI hashtag generator

Yes

No

Chatbot integration

Yes

No

Work-life balance

Global publishing pause

Yes

No

Save difficult comments for later

Yes

No

Content inspiration for writer's block

Yes

Yes

Creator tools

Fourstarzz integration

Yes

No

Insense integration

Yes

No

Track influencer trends

Yes*

No

Audience Size Influencer Indicators in Inbox

No

No

Custom VIP lists in inbox

No

No

Manage Twitter lists

Yes

No

Content curation and user-generated content (UGC)

Streams to follow/retweet relevant accounts/posts

Yes

Yes

Collect the best customer content from social media and clear the rights (TINT integration)

Yes

No

Manage Twitter lists

Yes

No

RSS Feeds

Yes*

Yes

WordPress integration

Yes

with Zapier

Tumblr integration

Yes

with Zapier

Canva

Yes

No

Compliance and security

Single sign-on (SSO)

Yes

No

Safeguards to prevent accidental publishing

Yes

No

Option to add publishing security with Proofpoint

Yes

No

FedRAMP authorized

Yes

No

Multi-factor authentication

Yes

Yes

Access permissions

Yes

Yes

Extras

Platform certification and training

Yes

No

Webinars

Yes

Yes

*available with add-on **available with free integration ***enterprise only


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What we do better

Meet the Loomly alternative that saves you hundreds of hours of work each year and helps you reach your social media goals faster.

Save time (and your sanity) with automation

Generate captions, hashtags, and post ideas in seconds with OwlyWriter AI — the only AI writer designed for social media managers by social media managers. Plus, unlike Loomly, Hootsuite offers bulk scheduling. Put social media on autopilot by scheduling up to 350 posts at once (and then go take a nap.)

Transparent graphic depicting the Hootsuite dashboard with Composer, hashtag suggestions, and content ideas

Boost engagement with the world’s best inbox

Cut your response time in half and make your customers even happier with the best social media inbox manager ever. Take care of all private messages and public comments across your social networks in one satisfying view. And do it way faster with automation, chatbots, and auto-responders.

Graphic depicting Hootsuite's inbox manager with a picture of an ice cream sundae and chat window

Win more with the industry’s best analytics

Loomly’s analytics capabilities simply don’t compare to Hootsuite’s. With Hootsuite, you can monitor performance across all your social networks and see how you’re performing against your competitors. Hootsuite offers next-level customization so you can visualize and present your results in a way that works for you.

Graphic depicting Hootsuite's analytics tools, including when to publish, engagement rate, and brand awareness graph
My biggest problem as a one-man operation is the fact that I am a one-man operation. Hootsuite squashes that problem by amplifying my productivity."
Roy Beasley
Industry Analyst

Frequently Asked Questions

Hootsuite. Our feature-packed social media management platform not only lets you schedule and plan social content, but it also takes work off your plate and helps you create incredible content.

Hootsuite also improves your overall strategy with smarter social media analytics. It calculates the best time to post based on your unique goals. Get recommendations on when to post to extend reach, build awareness, increase engagement, or drive traffic.

Hundreds of integrations — including project management and social commerce apps — bring all your tools to one tab. Time-savers like Canva, post templates, and a hashtag generator are built in. Meanwhile, Loomly requires you to use Zapier in order to connect your favorite tools.

Hootsuite has the best social listening tools for any size business, while Loomly doesn’t offer social listening at all. 

Every Hootsuite plan includes customizable streams you can use to listen in on key conversations. Track mentions, hashtags, and conversations about your brand or industry. 

Need advanced social listening capabilities? Add Hootsuite Insights, powered by Brandwatch.  It scans millions of data points for mentions, sentiment, emotions, and more.

Unlike Hootsuite, Loomly does not offer an employee advocacy solution. An employee advocacy platform like Hootsuite Amplify can help you boost reach by 8x and save you thousands of dollars in advertising costs per year. 

Amplify lets you set your team up to share relevant, on-brand content to spread your message wider. Organically boost reach and engagement by tapping into your team's personal network.

Hootsuite has the best social media analytics tools, period. Boost engagement by learning the best time to post based on your audience and goals. Plus, narrow in on what’s working and what’s not by tracking your performance across platforms and over time. 

Want to know how you stack up against the competition? Hootsuite provides industry benchmarking and competitive analysis at a glance. 

One more thing! Hootsuite’s analytics are more customizable than the competition. And, with Advanced Analytics, you can even set up custom metrics.

See why Hootsuite beats the competition every time

Still weighing your options? Visit our comparison tables to get a feature-by-feature breakdown of why Hootsuite is the best.

Savvy social media managers know there’s no real Hootsuite alternative.