Hootsuite vs. Loomly: Reach your goals faster with the best social media tool
There’s only one social media management platform that writes captions for you, tells you the best time to post, and shows you your social media ROI in seconds. Hint: It’s not Loomly.
No tool helps you grow like Hootsuite. Here’s why.
- Out-of-this-world analytics Strategize smarter with in-depth analytics. Prove your social ROI, see what’s working, and impress your boss.
Out-of-this-world analytics
Strategize smarter with in-depth analytics. Prove your social ROI, see what’s working, and impress your boss. - Automated caption writing Instantly generate captions, hashtags, and post ideas for every network with Hootsuite’s OwlyWriter AI.
Automated caption writing
Instantly generate captions, hashtags, and post ideas for every network with Hootsuite’s OwlyWriter AI. - Post at the best time, every time Hootsuite tells you the best time to publish content based on your unique audience and goals. Loomly doesn’t.
Post at the best time, every time
Hootsuite tells you the best time to publish content based on your unique audience and goals. Loomly doesn’t. - Social media monitoring Loomly doesn’t offer a social media monitoring solution, but with Hootsuite, you can track millions of real-time conversations about your brand.
Social media monitoring
Loomly doesn’t offer a social media monitoring solution, but with Hootsuite, you can track millions of real-time conversations about your brand.
Feature | Hootsuite | Loomly |
|---|
Price | Starts at $99 | Starts at $26 |
Number of channels | Starts at 10 | Starts at 10 |
Platforms |
|
|
Content creation | ||
|---|---|---|
AI caption writer | Yes | No |
Canva in Composer | Yes | No |
Premade Canva post templates | Yes | No |
Link in bio | Yes | No |
Automated link tracking | Yes | No |
Post previews | Yes | Yes |
AI-powered hashtag generator | Yes | Yes |
Alt text for Twitter, LinkedIn, Facebook | Yes | Yes |
Adding product tags to Instagram posts | Yes | Yes |
Photo editor | Yes | Yes |
Link shortener | Yes | Yes |
Content library | Yes | Yes |
Content suggestions (for content curation) | Yes | Yes |
Post ideas | Yes | Yes |
Publishing | ||
|---|---|---|
Bulk scheduling | 350 posts at once | No |
Recommended times to post | Yes | No |
Instagram ads | Yes | No |
LinkedIn personal profile posts | Yes | No |
Pinterest boards | Yes | No |
Meta Threads | Yes (Beta) | No |
Calendar view for all networks | Yes | Yes |
Custom approval processes for publishing | Yes | Yes |
Instagram posts | Yes | Yes |
Instagram carousels | Yes | Yes |
Instagram Stories | Yes | Yes |
Instagram Reels | Yes | Yes |
Facebook posts | Yes | Yes |
Facebook group posts | Yes | Yes |
Facebook ads | Yes | Yes |
X (Twitter) posts | Yes | Yes |
X (Twitter) threads | Yes** | Yes |
TikToks | Yes | Yes |
LinkedIn page posts | Yes | Yes |
LinkedIn ads | Yes | Yes |
Pinterest Pins | Yes | Yes |
YouTube videos | Yes | Yes |
Google Business Profile updates | Yes** | Yes |
Analytics and reporting | ||
|---|---|---|
Best time to publish based on unique goal | Yes | No |
TikTok analytics | Yes | No |
Competitive benchmarking | Yes | No |
Customizable reports | Yes | No |
Team productivity reporting | Yes | No |
Paid and organic reporting | Yes | Limited |
LinkedIn analytics | Yes | Yes |
Facebook analytics | Yes | Yes |
Instagram analytics | Yes | Yes |
Twitter analytics | Yes | Yes |
White label reports | Yes | Yes |
Social listening | ||
|---|---|---|
Social listening | Yes* | No |
Hashtag and mention monitoring | Yes* | No |
Sentiment analysis | Yes* | No |
Advertising | ||
|---|---|---|
Boost Facebook posts | Yes | Yes |
Boost LinkedIn posts | Yes | Yes |
Paid social reporting | Yes | Limited |
Ad campaign management | Yes | Limited |
Employee advocacy | ||
|---|---|---|
Employee advocacy | Yes* | No |
Messaging and customer service | ||
|---|---|---|
Message spike alerts | Yes* | No |
Message prioritization | Yes | No |
Business hours | Yes* | No |
Message tags and topics | Yes | No |
Auto-resolve conversations | Yes | No |
Auto-responder | Yes | No |
Agent availability | Yes* | No |
Team performance metrics | Yes* | No |
Chatbot support | Yes* | No |
Review management | Yes* | No |
CRM integrations/API access | Yes* | No |
CSAT surveys | Yes* | No |
NPS surveys | No | No |
Saved and suggested replies | Yes* | Yes |
Inbox for private messages | Yes | Yes |
Inbox for comments | Yes | Yes |
Collaboration | ||
|---|---|---|
Roles & Permissions | Yes | Yes |
Assign posts to team members | Yes | Yes |
Approval workflows | Yes* | Yes |
Give feedback on drafts | Yes | Yes |
Export content calendar for stakeholders | Yes | Yes |
Project management integrations | Yes | with Zapier |
Shopping | ||
|---|---|---|
Shoppable Instagram posts | Yes* | Yes |
Social commerce apps | 7, including support for Shopify, Magento, WooCommerce, and BigCommerce | Few, with Zapier only |
Artificial intelligence (AI) | ||
|---|---|---|
AI copywriter | Yes | No |
AI hashtag generator | Yes | No |
Chatbot integration | Yes | No |
Work-life balance | ||
|---|---|---|
Global publishing pause | Yes | No |
Save difficult comments for later | Yes | No |
Content inspiration for writer's block | Yes | Yes |
Creator tools | ||
|---|---|---|
Fourstarzz integration | Yes | No |
Insense integration | Yes | No |
Track influencer trends | Yes* | No |
Audience Size Influencer Indicators in Inbox | No | No |
Custom VIP lists in inbox | No | No |
Manage Twitter lists | Yes | No |
Content curation and user-generated content (UGC) | ||
|---|---|---|
Streams to follow/retweet relevant accounts/posts | Yes | Yes |
Collect the best customer content from social media and clear the rights (TINT integration) | Yes | No |
Manage Twitter lists | Yes | No |
RSS Feeds | Yes* | Yes |
WordPress integration | Yes | with Zapier |
Tumblr integration | Yes | with Zapier |
Canva | Yes | No |
Compliance and security | ||
|---|---|---|
Single sign-on (SSO) | Yes | No |
Safeguards to prevent accidental publishing | Yes | No |
Option to add publishing security with Proofpoint | Yes | No |
FedRAMP authorized | Yes | No |
Multi-factor authentication | Yes | Yes |
Access permissions | Yes | Yes |
Extras | ||
|---|---|---|
Platform certification and training | Yes | No |
Webinars | Yes | Yes |
*available with add-on **available with free integration ***enterprise only
What we do better
Meet the Loomly alternative that saves you hundreds of hours of work each year and helps you reach your social media goals faster.
Save time (and your sanity) with automation
Generate captions, hashtags, and post ideas in seconds with OwlyWriter AI — the only AI writer designed for social media managers by social media managers. Plus, unlike Loomly, Hootsuite offers bulk scheduling. Put social media on autopilot by scheduling up to 350 posts at once (and then go take a nap.)
Boost engagement with the world’s best inbox
Cut your response time in half and make your customers even happier with the best social media inbox manager ever. Take care of all private messages and public comments across your social networks in one satisfying view. And do it way faster with automation, chatbots, and auto-responders.
Win more with the industry’s best analytics
Loomly’s analytics capabilities simply don’t compare to Hootsuite’s. With Hootsuite, you can monitor performance across all your social networks and see how you’re performing against your competitors. Hootsuite offers next-level customization so you can visualize and present your results in a way that works for you.
My biggest problem as a one-man operation is the fact that I am a one-man operation. Hootsuite squashes that problem by amplifying my productivity."Frequently Asked Questions
Hootsuite. Our feature-packed social media management platform not only lets you schedule and plan social content, but it also takes work off your plate and helps you create incredible content.
Hootsuite also improves your overall strategy with smarter social media analytics. It calculates the best time to post based on your unique goals. Get recommendations on when to post to extend reach, build awareness, increase engagement, or drive traffic.
Over 100 integrations — including project management and social commerce apps — bring all your tools to one tab. Time-savers like Canva, post templates, and a hashtag generator are built in. Meanwhile, Loomly requires you to use Zapier in order to connect your favorite tools.
Hootsuite has the best social listening tools for any size business, while Loomly doesn’t offer social listening at all.
Every Hootsuite plan includes customizable streams you can use to listen in on key conversations. Track mentions, hashtags, and conversations about your brand or industry.
Need advanced social listening capabilities? Add Hootsuite Insights, powered by Brandwatch. It scans millions of data points for mentions, sentiment, emotions, and more.
Unlike Hootsuite, Loomly does not offer an employee advocacy solution. An employee advocacy platform like Hootsuite Amplify can help you boost reach by 8x and save you thousands of dollars in advertising costs per year.
Amplify lets you set your team up to share relevant, on-brand content to spread your message wider. Organically boost reach and engagement by tapping into your team's personal network.
Hootsuite has the best social media analytics tools, period. Boost engagement by learning the best time to post based on your audience and goals. Plus, narrow in on what’s working and what’s not by tracking your performance across platforms and over time.
Want to know how you stack up against the competition? Hootsuite provides industry benchmarking and competitive analysis at a glance.
One more thing! Hootsuite’s analytics are more customizable than the competition. And, with Advanced Analytics, you can even set up custom metrics.