As the Senior Manager, Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was a social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah works with our brand team to define and articulate how social media is impacting brands, marketers and consumers.

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and a top Social Media Thought Leader. Facebook hired Mari to teach businesses throughout the U.S. and to help create the company’s Blueprint certification programs. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women who are shaping digital marketing. Mari is an in-demand keynote speaker, dynamic live webcast host, corporate social media strategist, and brand ambassador for numerous leading organizations. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

Brayden Cohen is the Social Marketing Lead at Hootsuite. Over the past 5 years, he's worked in customer-centric marketing roles with start-up and purpose-driven brands. In his current role, Brayden works on strategic campaigns for Hootsuite's social marketing channels of 9+ million users, along with managing their employee advocacy program.

Follow Brayden on LinkedIn

With nearly a decade of experience, Iain is the Social Marketing Strategist for EMEA at Hootsuite. Coming from an agency background, Iain has worked on performance-led campaigns for some of the world's best known brands. Now at Hootsuite, Iain sits within our Enterprise and Social teams and leads our global strategy for LinkedIn.