March 24, 2021 - 10:00am UTC

Details

It's the eternal struggle of social media managers everywhere: deciding which platforms to focus on—and then defending those decisions to well-intentioned bosses who really think you need to get on "that TikTok thing."

It ain’t easy.

That’s why our new webinar series, Explained 3 Ways, is breaking down common social media challenges—like this one—to help you succeed in 2021.

On March 24, we’re doing a deep dive into everything audience targeting. Our lineup of experts will share three distinct strategies you can use to reach the people that matter most to your business.

You’ll Discover How To:

  • Buddy up to boomers using Facebook and Pinterest
  • Reach B2B audiences on LinkedIn
  • Create a social storefront on Instagram


  • Photo of Sarah Dawley

    Sarah Dawley

    Manager, Content at Hootsuite

    As Manager, Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was the social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah works with our brand team to define and articulate how social media is impacting, brands, marketers and consumers.