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Building enduring brands,
one social connection at a time

Our Purpose

We empower organizations to build trust and deepen relationships through the power of social

In less than a decade, social media entirely reshaped how we live, work, and communicate. Today, it’s the first place people turn when they’re looking to discover, learn, and buy—and it’s an essential platform to build your brand, uncover deep strategic insights, and get closer to your customers.

From smart social listening and engagement to AI-powered social commerce and customer care, Hootsuite has the scalable platform, deep expertise, strong industry partnerships, and bold vision to help your organization deliver world-class digital experiences to your customers at every stage of their journey—today and tomorrow.

Our purpose
Our Story

The global leader in social media management

A decade ago, social media was exploding. Businesses needed a smart and efficient way to manage all their social channels in one place—so we built it.

Fast forward to today, and Hootsuite is used in almost every country and territory in the world—200 and counting. Our tools are used by leading universities to teach social media in their marketing classes. And more than 200,000 paying customers use our platform to tell their stories, engage with their audiences, and build businesses with the ability it takes to run with our changing culture wherever it’s headed next.

But today is just the beginning. As the networks, technologies, and cultural shifts of tomorrow continue to transform the way we live, work, and connect, Hootsuite is here to help organizations prepare for the future and embrace the opportunity that social brings.

Our Story
  • Social Marketing

    Social Marketing

    Build and manage your brand

    Create, schedule, publish, and manage your social content and ad campaigns across social networks from a single dashboard—and maximize the impact of your social marketing with real-time measurement and insights across networks.

  • Social Commerce

    Social Commerce

    Deliver 5-star customer experiences at scale

    Our customer messaging platform for retailers combines the power of conversational AI with the human touch of your team to deliver exceptional customer experiences at scale.

  • social care

    Social Care

    Be there when customers need you

    Our social care solution helps you meet your customers where they already are—on social. View and manage all your customer conversations in one dashboard to provide service that’s seamless and personal.


Your success is our success

We’re focused on helping our customers—large and small—strategically grow their brand,
business, and customer relationships to succeed with social.

  • ikea
  • bacardi
  • bumble
  • marketo
  • interac
  • live nation
  • city of boston
  • costco
  • wwf
  • oxford university press
  • nyc
  • JCP

Inclusion is the heart of connection

We’re building a diverse, inclusive, results-oriented culture, one that encourages people to be who they are and creates an environment where all employees have the opportunity to excel.

To guide us in all we do, we live by our six Guiding Principles:

  • Step Up

    Show the world what it looks like to live and work by these guiding principles.

  • One Team

    Make Hootsuite a place where we all feel safe, welcomed, valued, and empowered to do our best work together without compromising who we are.

  • Customer Obsessed

    Focus relentlessly on helping our customers succeed.

  • Go Fast, Be Agile

    Widen our competitive advantage by committing to speed and simplicity over perfection and complexity.

  • Play to Win

    Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders.

  • Neighbors and Allies

    Give back to our communities and be an ally.


  • hootsuite life 1
  • hootsuite life 2
  • hootsuite life 3
  • hootsuite life 4

Connecting communities

We’re committed to using social for good. As neighbors and allies, we find and act on opportunities to support the neighborhoods and communities—both physical and digital—where we live, work, and connect.

  • communities 1

    Giving back to our communities

    We provide discounts and education to help non-profits harness the power of social media and do more good.

  • communities 2

    Social Impact

    We're focusing on positively impacting our employees, customers, neighborhoods, communities, and our environment for the long term.

  • communities 3

    Diversity, Equity and Inclusion

    We're making Hootsuite a place where everyone feels safe, welcomed, valued, and empowered to do their best work without compromising who they are.


Loved by our customers, partners, and employees

Here's a few awards we've picked up in the past few years:

  • g2 award


    Leader in the categories of: Brand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics

  • TrustRadius Top Rated 2022 badge

    TrustRadius Top Rated 2022

    Top Rated in Social Media Management, Social Media Analytics, and Social Media Monitoring

  • gartner award

    Gartner 2020 Peer Insights

    Customers’ Choice for Social Marketing Management

  • adweek award

    Adweek 2020 Readers’ Choice: Best of Tech Partner Awards

    Best Social Influencer and Social Marketing Management Platform


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