Trends in Action: Partnering with Creators Effectively
Influencers and creators—what can they do for your business? The creator economy is here to stay, so it’s time you learned how to integrate it into your social media marketing strategy.
This is your chance to hear directly from the undisputed experts. We’ve brought together creator economy insiders to give you the lowdown on finding the right creators, crafting the perfect outreach, collaborating effectively, and more.
Get answers to all of your burning questions about what you need to be doing—and what you should absolutely never do—when it comes to creators and your organization.
What You’ll Learn:
The secret sauce that goes into successful brand/creator partnerships
The biggest mistakes you MUST avoid
The brands and creators you should look to for inspiration
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Amanda WoodManager of Social at Hootsuite
Amanda Wood is the Manager of Social for Hootsuite. She is responsible for setting campaign social strategies, and overseeing the publishing of content on all major global social channels. To understand the relationship between paid and organic social, Amanda regularly tests internal tools like Hootsuite Impact to demonstrate the full value of social to the business.
Alicia MccarvellContent Creator & Self-Love Advocate
Based in Halifax, Nova Scotia, Alicia uses humour to tackle conversations around body image, worth, and self-love. Sharing everything from workout routines and dance videos to updates on her relationship with her husband, Alicia hopes to relate, inspire laughter, and break down barriers.