AI in Influencer Marketing: What's Actually Changing
September 22, 2026
05:30 PM UTCLearn how AI and automation are reshaping the creator economy and changing how brands discover creators, build partnerships, and scale their programs.
What you’ll learn
- How AI and automation are speeding up creator discovery, vetting, and reporting
- How to build a creator program with AI-assisted tooling, and what changed
- How teams running influencer programs are using Hootsuite and Upfluence to move faster
Details
Session options:
NA: September 22 at 1:30 pm EST | 10 am PDT
EMEA: September 23 at 9 am EST | 2 pm BST
Influencer marketing still runs on the same fundamentals it always has: authenticity outperforms reach, and results compound over time. What's changed is how fast marketers can act on those fundamentals.
Today, autonomous technology can handle much of the operational work, from discovery and vetting to outreach, campaign management, and reporting. But human judgment remains essential for shaping strategy, creative direction, and relationships.
In this session, Cara Buscaglia joins Vivien Garnès, Co-Founder and Co-CEO at Upfluence, to unpack how AI-assisted discovery and automation are changing what an influencer program can look like day to day.
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