Uplift: Turning Social Listening Data into Real Impact for Nonprofits

What you’ll learn

• How to spot audience signals that can inform your social content
• How to turn online conversations into questions your organization should be asking
• How to compare what you think your community needs with what people are actually saying online
• How to build a simple Listen/Question/Decide practice your team can start using right away

Details

Nonprofits make decisions every day about what their communities need, which stories will resonate, and how programs should evolve. Some of the best research behind those decisions is already happening in plain sight, through the conversations your audience is having online.

Join Jack.org and GivingTuesday for an interactive look at how implementing a listening tool helps them better understand their youth audience, test internal assumptions, and turn audience signals into decisions across content, campaigns, research, and programming.

You'll see real examples from Jack.org's 2026 AI Youth Voice Report, learn how to build a simple listening practice your organization can use, and look at how to apply these practices to your GivingTuesday planning.

Who it's for:

• Nonprofit communications and social teams looking for stronger audience insight

• Program, research, and fundraising leads who want community input to shape their decisions

• Teams that need a practical process, not another tool to manage