Calculate your return

• Total Facebook visits from campaign

  Total Facebook visits from campaign

  Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs? Follow the steps in this video
  1,000

  Please choose a value between 100 - 250,000

  100

  250k

• Landing page conversion rate

  Landing page conversion rate

  It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.
  10%

  Please choose a value between 0% - 50%

  0%

  50%

• Close rate

  Close rate

  Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.
  50%

  Please choose a value between 0% - 100%

  0%

  100%

• Lifetime customer value

  Lifetime customer value

  This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused? Follow the steps in our blog post here.
  $1,500

  Please choose a value between $100 - $50,000

  $100

  $50k

Calculate your investment

• Total ad spend

  Total ad spend

  Add the total cost of your Facebook ads. This is the total campaign spend.
  $1,000

  Please choose a value between $0 - $50,000

  $0

  $50k

• Content creation costs

  Content creation costs

  For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.
  $500

  Please choose a value between $0 - $25,000

  $0

  $25k

• Labor costs

  Labor costs

  How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.
  $200

  Please choose a value between $0 - $5,000

  $0

  $5k

Still baffled by ROI?

Use our Social ROI Toolkit to nail the basics.
It includes three essential resources with simple guidance and clear frameworks.