Escoge el mejor plan para ti

Manage all of your social media in one place.

Pay annually

(Save up to 38%)

Pay monthly

Standard
per month
Free 30-day trial
- Features included:
  – Hasta cinco cuentas sociales
  
  – Programación ilimitada de publicaciones
  
  – Recomendaciones del mejor momento para publicar
  
  – Generador de subtítulos, hashtags e ideas con IA
  
  – Plantillas de Canva y biblioteca de contenido
  
  – Una bandeja de entrada para todas las cuentas sociales
  
  – Automatizaciones de MD
  
  – Buscar menciones de marcas y competidores en los últimos siete días
  
  – Analizar el sentimiento de la marca y de la competencia
  
  – Comparativa con cinco competidores
  
  – Asignar MD a compañeros de equipo**
  
  … y mucho más!
Learn more about Standard
Los más populares
Advanced
per month
Free 30-day trial
- Everything in Standard, PLUS:
  – Cuentas sociales ilimitadas
  
  – Informes y plantillas de análisis personalizables
  
  – Respuestas guardadas y respuestas automáticas
  
  – Flujos de trabajo de aprobación de equipo**
  
  – Programación masiva de hasta 350 publicaciones a la vez
  
  – Desviación y etiquetado automático de mensajes
  
  – Comparación con 20 competidores
  
  – Exportar, enviar por correo electrónico y programar informes
  
  – Informes y análisis de bandeja de entrada
  
  – Buscar menciones de marcas y competidores en los últimos 30 días
  
  – Etiquetado e informes de publicaciones salientes
  
  – Permisos de acceso personalizados para usuarios**
  
  … ¡y mucho más!
Learn more about Advanced
Enterprise
Custom
Solicitar una demo
- Everything in Advanced, PLUS:
  – A fully customized plan to maximize your investment
  – Add as many users as you need
  – Exclusive access to our most powerful tools
  – Platform training and certification included
  – Enterprise customer support
  – Single sign-on (SSO)
  Maximiza el rendimiento con:
  + Employee Advocacy (Amplify)
  + Listening powered by Talkwalker
  + Advanced Analytics
  + Advanced Inbox
  + Generative AI Chatbot
  + Review Management
  + Premier Services
  + Social Selling
  + Salesforce integration
  + Compliance integration (Proofpoint)
Learn more about Enterprise

*Prices displayed in , based on annual billing, but do not include applicable taxes.

_{**Available with multiple users}

Compara las funciones de Hootsuite en paralelo

Legend Included with plan Not included with plan * Available with multiple users	Estándar per user/month, billed annually Free 30-day trial	Los más populares Opciones avanzadas per user/month, billed annually Free 30-day trial	Enterprise Contact for pricing Solicitar una demo
General
Connect accounts to publish, schedule, and manage all your content in one place.	5	Unlimited	Unlimited
The number of users that can collaborate within your Hootsuite account.	1+	1+	5+
Enable employee collaboration, streamline workflows, and manage permissions.	*	*
Customize what you get notified about so that you can focus on what matters to you.
Publishing and content curation
Draft, schedule, and publish posts to keep your content flowing.	Unlimited	Unlimited	Unlimited
Schedule a post to multiple networks or customize your post for each network.
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view.
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics.
Use OwlyGPT to generate social posts, campaign strategies, insights and more in your brand voice and based on the latest trends and conversations on social.
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Mejora y refina las publicaciones con IA (OwlyWriter). Corrige la ortografía y la gramática, optimiza la longitud de tu pie de foto, cambia el tono o haz que tu publicación sea accionable.
Automatically generate hashtags based on your content as you draft posts.
Access Canva’s design templates or create new visuals directly in Hootsuite.
Encuentra imágenes y GIF de stock gratuitos para tus publicaciones en redes sociales directamente en la biblioteca multimedia de Hootsuite.
Easily export your social media calendar as a .csv or .pdf file to share with others.
Keep your brand voice consistent by allowing team members to approve posts before publishing.		*
Empower collaboration through conversation, mentions, and notifications on your social posts.	*	*
Crea un enlace personalizado en la página de biografía para dirigir el tráfico desde las redes sociales a tus sitios web.
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file.
Acorta los enlaces (enlaces Ow.ly) para mantener las publicaciones ordenadas y ahorrar en el recuento de caracteres de tu pie de foto.
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics.
Set up link setting presets to automatically shorten and track links.
Use the Bitly link shortening and management platform with Hootsuite.
Pause your scheduled posts to revise, edit, or reschedule for later.
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite.
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse.
Select the specific audience who can see your Facebook or LinkedIn Page posts.
Mira los temas de tendencia por interés o usa la búsqueda rápida para ver de qué está hablando la gente ahora mismo. Además, configura flujos de búsqueda para supervisar las tendencias y mostrar contenido para compartir en redes sociales.
Measure and compare campaign performance using predefined tags on all posts.
Analytics
Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team.
Haz un seguimiento del rendimiento social en las redes con plantillas de informes prediseñadas, que incluyen informes de crecimiento de audiencia e interacción con las publicaciones.
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best.
A side-by-side comparison of the most important metrics for all your social networks.
Discover how you compare with others in your industry and find smart new ways to improve.
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more.	5 competitors	20 competitors	20 competitors
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal.
Consulta una instantánea semanal o mensual de tu rendimiento en las redes sociales en Facebook, Instagram y LinkedIn.
Get insights and recommendations to improve your social performance score and drive more impact from social.
Track team metrics to monitor customer response and resolution times.
Leave notes on reports to ask team members questions, provide context, or highlight specific results.
Add your brand logo or image on your analytics reports.
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account.
Automatically set up an emailed report schedule to keep track of important metrics.
Export your analytics reports in .csv or .xlsx.
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time.		*	*
Send analytics reports to an external email address on a set schedule.
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic.
Messaging and customer service
Gestiona las conversaciones públicas y privadas de redes sociales en un solo lugar.
Configura MD automatizados para que cuando un usuario comente una palabra clave específica en tu publicación de Instagram, reciba automáticamente un MD.
Use saved replies to quickly respond to common customer messages.
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy.
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences.	*	*	*
Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow.
Use topics help group, route, and prioritize conversations in the queue.
Control the conversations that teams have access to so that team members can resolve conversations more efficiently.	*	*	*
Track team metrics to monitor customer response and resolution times.
Busca fácilmente conversaciones, palabras clave en mensajes o contactos.
Gestiona conversaciones públicas, privadas, orgánicas y oscuras en un mismo lugar.
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox.
View a customer's conversation history across networks and see if they've been working with another agent.
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs).
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing").	*	*	*
Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers.		*	*
Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more).
Prompt agents to select a reason or topic or leave a comment when they resolve conversations.
Auto-assign messages to the right individuals so customers get quicker responses from the right people.		*	*
Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation.
Create and export .csv file reports with up to 18 months of your inbox data.
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Automatically generate AI-powered smart replies that your agents can use to create on-brand, context-aware responses to social media comments, mentions, and messages.
Social listening
Search trends and mentions from the past 7 days across select websites and social media channels.
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.
Compara cómo aparece el nombre de tu marca o un tema específico en línea frente a la competencia o temas competidores. Compara el sentimiento, el volumen de menciones, la interacción y mucho más.	2	5	5
Analiza una gran cantidad de datos y conversaciones con resúmenes condensados en un formato fácil de leer. Blue Silk™ AI es una IA patentada diseñada específicamente para la escucha social.
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.
Detect your visual brand presence online, including logos in images, photos, and videos.
Detecta picos en el volumen, la interacción y el alcance a lo largo del tiempo y obtén información sobre las razones detrás del aumento de la actividad.
See how your search results change over time, with up to 13 months of historical data.
Busca en sitios web de noticias, boletines, blogs, foros, Facebook, X, BlueSky, YouTube, Quora y podcasts.
Easily export attractive reports in .pdf or PowerPoint format to share with team members.
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic.
Search trends, mentions, and data from the past 13 months.
Tendencias de búsqueda y menciones en todas las fuentes de datos básicas, además de Instagram, Threads, LinkedIn, Reddit, BlueSky, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line y más.
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more.
Programa informes para tus búsquedas guardadas.
Campaign and ad management
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X.
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite.
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you.
Get more out of social media
Empower employees to share your posts across their own social networks.
Understand, improve, and showcase the business value of social media.
Empower your teams with Hootsuite’s social and messaging engagement platform.
Supervisa los datos de más de 150 millones de fuentes, en 187 idiomas, para que puedas detectar y actuar sobre las oportunidades más rápido. Configura informes y alertas de datos en tiempo real para estar al tanto de menciones importantes.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Monitor brand reviews alongside social mentions in Hootsuite.
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Access and security
Control which features and social accounts your team members have access to.	*	*	*
Set custom user permissions to control which features and social accounts your team members have access to.		*	*
Get access to all your Hootsuite products with one username and password.
Integra con software de cumplimiento para la gestión automatizada de riesgos.
Training and success
Get resources that help you use Hootsuite to achieve your business objectives on social.
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more.
Consulting, customized training, and specialized onboarding.

Todas las marcas de éxito en las redes sociales usan Hootsuite

Preguntas frecuentes

Tendrás 30 días gratis para probar Hootsuite. Al final de la prueba, comienza la facturación regular y se te cobrará. Puedes evitar cargos cancelando en cualquier momento antes de que finalice tu prueba.

Aceptamos tarjetas de crédito Visa, Mastercard, Discover, JCB y PayPal, y para el plan Enterprise anual, podemos enviarte una factura. Puedes pagar con tarjeta de crédito, cheque, transferencia o ACH.

Una vez que hayas alcanzado tu límite mensual de gastos publicitarios, recibirás una notificación de que tienes la opción de actualizar tu plan de Hootsuite para seguir maximizando el impacto de tus publicaciones.

Los precios de Hootsuite están estructurados según el tipo de plan que elijas. Los planes de pago comienzan en para el plan Standard y van hasta para el plan Advanced. Existen soluciones personalizadas con su propia estructura de precios para organizaciones Enterprise.

Sí, recibirás una notificación por correo electrónico para avisarte. Puedes cancelar en cualquier momento durante tu prueba gratuita para evitar cargos.

Las cuentas sociales son perfiles en redes sociales (como una cuenta de Instagram, tu cuenta personal de Twitter o una página de Facebook). Con Hootsuite, puedes publicar o programar y analizar el rendimiento de varias cuentas desde un único panel de control.

Supongamos que eliges nuestro plan Standard. Podrías gestionar hasta cinco cuentas diferentes desde un panel de control; por ejemplo, dos páginas de Facebook y tres perfiles de Instagram. Puedes compartir el acceso a estas cuentas añadiendo miembros al equipo y ayudando a todos a trabajar juntos.

Sí, ofrecemos una tarifa con descuento para organizaciones sin ánimo de lucro en algunos planes. Consulta si tu organización cumple los requisitos realizando una solicitud aquí.

Escoge el mejor plan para ti

Standard

Advanced

Enterprise

Compara las funciones de Hootsuite en paralelo

General

Publishing and content curation

Analytics

Messaging and customer service

Social listening

Campaign and ad management

Get more out of social media

Access and security

Training and success

Todas las marcas de éxito en las redes sociales usan Hootsuite

Preguntas frecuentes