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Hootsuite Hires Mike Barclay as VP of Sales in the EMEA Region

Hootsuite appoints new head of region as company continues its expansion in EMEA

Vancouver, BC - May 9, 2022— Today, Hootsuite welcomes Mike Barclay as the VP of Sales in the EMEA region. This marks a significant milestone in the company’s rapid expansion and tenured presence in EMEA, following  its new office reopening in London and the acquisition of Sparkcentral, a social customer care platform developed in Belgium.

Barclay brings more than two decades of extensive leadership and sales experience to Hootsuite, with nearly 25 years spent leading teams across multiple industries including technology and retail. Mike brings proven expertise in delivering revenue growth and exceeding bottom-line objectives  across high-growth and scale-up organizations. 

“I doubt that any person, let alone brand, would deny the power and diversification of social media to connect with their audience. Hootsuite has led the way in enabling marketers to harness social platforms to expedite growth, and I could not be more delighted to join the organization and continue driving this forward in the EMEA region” said Mike Barclay, VP Sales, EMEA, Hootsuite. “We have a big job ahead of us to continue to impress our customers while dynamically changing the world. I will be laser focused on fuelling our trajectory by empowering super talented, value-driven teams to do what they do best!”

Mike joins Hootsuite from Affise, a performance marketing software company, where he was VP Global Sales. Based in London, Mike has extensive international experience scaling in diverse markets, a key requirement for the next phase of Hootsuite's growth plans.

“Mike’s customer-centric leadership style will thrive in Hootsuite’s customer obsessed environment.  His strong track record of exceptional sales leadership will elevate our organization,” said Melissa Murray Bailey, CRO, Hootsuite. “As a regional leader, Mike will work closely alongside EMEA leaders to collaborate, align, and fuel growth. I’m excited to work alongside Mike as we continue to rapidly expand our presence in the region.”

Back in March, Hootsuite reopened its re-imagined London Nest (office space),  alongside one of London’s leading flexible workspace providers,LABS. Hootsuite’s redesigned Holborn-based office space puts workforce preferences, employee wellbeing and the future of work front of mind with collaborative and relaxed soft-seating areas, sit-stand desks,  under-desk treadmills and bikes, a dedicated wellness room, and more. 

In January 2021, Hootsuite acquired Belgium based Sparkcentral,  a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. With the addition of the Sparkcentral team in Hasselt, Belgium eight of Hootsuite’s 15 offices are located in EMEA. 

Mike Barclay’s Social Connector:


About Hootsuite

Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

To learn more,


Hootsuite Media Team