VANCOUVER, BC— June 10, 2022 – Hootsuite has been awarded the Buzz Award by Benevity at the 2022 Goodies Awards. The award recognizes the company that brought their corporate purpose programs to life through communications and storytelling, working cross-functionally across the organization to promote goodness. “It is such an honour to be recognized as the Buzz Award winner by Benevity this year,” said Eva Taylor, Director of Social Impact, Hootsuite. “I’m so inspired by all of the outstanding brands and people that were recognized for leading the way in social impact, employee engagement and corporate philanthropy during such challenging times, and particularly inspired by our fellow nominees, Fiserv and TELUS, who are both doing incredible work.” Hootsuite partnered with Benevity in September 2021 to launch its social impact program, Hootsuite for Good, and positively engage its employees in giving and volunteering. Through the partnership, employees have access to many purpose-driven benefits through Spark -- Benevity’s dashboard that helps manage social impact initiatives, donations and volunteering – including employee matching and paid volunteer time off.  Since launch, Hootsuite introduced a series of branded company-wide events, including HootMatch, the company’s first employee matching event; Beyond the Nest, its first global volunteer week; and a month-long holiday matching campaign timed with Giving Tuesday.  Hootsuite’s Social Impact team also worked alongside its Brand team to create a unique brand identity for the Hootsuite for Good program and supporting events. To educate and excite employees in the lead up to HootMatch, Hootsuite ran an internal storytelling campaign. Using a video-first approach, employees and executives around the world were featured talking passionately about the causes that personally impacted them, inspiring their fellow employees to take part. A daily video was released in the two weeks leading up to the launch of HootMatch, which was supported by a dedicated video message from Tom Keiser, the company’s CEO. “It's the employees at Hootsuite who are the true driving force behind our impact programs. I am constantly reminded of the power of the individual, where many actions - big and small - are what ultimately lead to meaningful change.” added Taylor. “I'm so grateful to work with so many passionate Owls, who truly care about giving back to the communities where we live and work around the world.”   To learn more about Hootsuite’s Social Impact initiatives, read its 2021 Social Impact Report. 

Latest research determines the importance of focusing on sustainability to foster brand love and drive business growth Hootsuite and Talkwalker analyzed over 1,500 worldwide brands to identify the top 50 most loved by consumers in 2022. Their research helps demonstrate that actionable sustainability is critical for connecting with consumers and delivering brand success. The new Brand Love Index provides businesses with a measurable KPI to benchmark how much consumers love their brand. The report includes tips that can be actioned immediately to boost brand ratings. VANCOUVER, BC — June 9, 2022 - Hootsuite, the global leader in social media management and Talkwalker, the leading consumer intelligence company, have released the Brand Love 2022 report, a global report highlighting the most loved brands globally. This year’s report, which leverages Talkwalker’s consumer intelligence capabilities to analyze over 1,500 brands, features leading companies including Asics, Illy, Fjällräven and Jimmy Choo, and offers tips from Hootsuite on how brands can significantly improve their brand love and affinity. The report measures brands against a Brand Love Index, built based on three critical scores for managing brand love and established as a result of over 10 years of client research and in-depth use cases: Passion, Trust, and Customer Satisfaction Score (CSAT). These scores were calculated by analyzing over 2.6 billion conversations across social media, news, blogs, and reviews, to identify the brands consumers really care about. "As a marketer, if the past two years have taught us anything, it’s that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at the centre of their marketing strategies are the ones who generate the most brand love," said Maggie Lower, CMO, Hootsuite. "This year's Brand Love report features shining examples of companies building loyalty and affinity by innovating and connecting with their audience in different ways. We can all learn from these outstanding examples." In the past year, there has been an increased focus on sustainability around the world, with a particular focus on the impact of brands from a social, economic, and environmental level.  Many of the top 50 brands have prioritized sustainability efforts across their organization, demonstrating the shift in consumers looking past the products themselves and into the values and priorities of the brands when making purchasing decisions.  “This is the third year running that Talkwalker has developed the Brand Love report, and each year, we reveal a clear picture of what’s driving consumer passion,” said Elena Melnikova, CMO, Talkwalker. “Consumer priorities, values, and behaviors change constantly, and only those brands that are close to their consumers foresee these changes and adapt. These are the brands that are sustaining and growing their brand love. Love your consumers, and your consumers will love you.” To discover more, download the Brand Love 2022 report here.

Vancouver, BC— June 6, 2022 – Hootsuite's Chief Marketing Officer, Maggie Lower, has been selected by AdWeek as a winner in the outlet’s annual Pride Stars Awards. The award recognizes remarkable LGBTQ+ leaders across the media, marketing and technology industries, who have a long track record of accomplishing and advocating for impactful work. This year, AdWeek honored 20 movers and shakers in the LGBTQ+ community as award recipients. In its third year, the class of Pride Stars includes several leaders and visionaries who are finding new ways to make a meaningful difference. The individuals stood out to AdWeek’s editorial team and were chosen for their commitment to breaking down barriers for LGBTQ+ individuals in their respective industries. “It is an incredible honor to be recognized as a Pride Star alongside so many talented and inspirational individuals in this community, many of whom I look up to and have deep admiration for,” said Maggie Lower, CMO, Hootsuite. “This recognition is a true testament to all the progress we've made as a community to ensure that our people feel visible and protected.” Lower joined Hootsuite as a key member of the company’s executive leadership team in 2021 and has made significant progress in promoting visibility and championing inclusivity since day one, including taking on the role of executive sponsor of the LGBTQ+ Employee Resource Group. She was also recently appointed to the Board of Directors for Grindr and, in addition to her role as a talented marketing and business executive, is a community leader that works with a variety of not-for-profit organizations, including The Collective and the RAHM Group. “At Hootsuite, we wholeheartedly believe that inclusivity is at the heart of connection. However, our work is not done yet. Our climate today is often a painful reminder that progress can quickly erode if we lose our focus,” added Lower. “It’s inspiring to see organizations like AdWeek breaking down these barriers and shedding light on the incredible work that the LGBTQ+ community has produced to move the needle towards a more inclusive future. This list does not just celebrate the few of us — it’s a sign of hope for all.”

Hootsuite to support customers through new integration via the launch of a full suite of educational resources Vancouver, BC – May 26, 2022 —Today, Hootsuite, the global leader in social media management, is proud to announce it has joined the Content Marketing speciality within TikTok's Marketing Partner Program, an initiative that makes it easier for marketers to scale their content on TikTok. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimize their TikTok content alongside their other platforms, from one integrated tool. “It’s safe to say that this partnership with TikTok has been much anticipated—as much for Hootsuite as for our customers.” said Maggie Lower, Chief Marketing Officer, Hootsuite. “We’ve watched as video content has grown into a powerful tool that successful brands use to socialize with the world, and have identified the pain points our customers face in creating this type of content.I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform.” To empower businesses to explore the vast potential of this immersive platform and ease the transition for marketers looking to scale content creation, Hootsuite will be guiding its customers through this integration, one step at a time. Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources including: Culture guide: helping brands to navigate the platform by decoding its ever-evolving trends and key aspects of the tool, such as sound, aesthetics, types of videos and slang.  Newsletter: highlighting new trends to keep an eye on, providing tips and tricks for engaging with audiences, and spotlighting inspirational content from which to glean key learnings.  Workshops and webinars: hosted across global regions to walk customers through video content development and provide region-specific tips on increasing engagement.  Blog content series: going back to the basics by demonstrating the value of TikTok in growing business and building a stronger relationship with customers, as well as providing concrete tips on growing TikTok following, creating ads, and more.  "At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities." A survey conducted with Hootsuite customers revealed that around 38.5 per cent are active users of TikTok as a part of their company’s social media strategy and 63 per cent of customers intend to start using the platform in 2022. By way of the new integration capabilities, customers will now have the ability to elevate their content sharing experience on TikTok, and feel empowered to take the leap with Hootsuite as a trusted partner. The new capabilities will enable customers to: Manage: Schedule and publish content to TikTok within the Hootsuite platform, increasing efficiency by managing content creation across all social networks in one place.  Engage: Moderate and engage with comments in real-time, delivering impactful customer experiences that build stronger relationships with their audience.  Understand: Gain insights on post performance and user engagement to gain a deep understanding of audience motivations, informing future content and campaign development. TikTok is an immersive, digital platform that enables users to express creativity through self-expression, connect with diverse communities, and build authentic relationships through the power of video content. TikTok is influencing the shift in content trends at lightning speed, and launching this integration will help brands navigate this powerful shift while giving Hootsuite customers the support they need to either successfully scale their current TikTok accounts, or easily begin using the entertainment platform. For more information on how Hootsuite is helping customers be  fearless on TikTok, visit https://hootsuite.com/tiktok-guide.

Release of new features will help users personalize, schedule and share content through Microsoft Teams Vancouver, BC – May 24, 2022 — Today, Hootsuite announced that it has upgraded the content sharing capabilities within Amplify by Hootsuite for Microsoft Teams.  By way of this enhanced content experience, new features and functionalities have been built into the integrated ecosystem within Teams. As licensed Teams users, employees now have the ability to personalize, schedule and share content to their social channels through the Amplify by Hootsuite app in Teams. Personalize: To add authenticity and personal flair to the shared content, users can personalize their posts to include mentions, emojis, shortened links, and more.  Schedule: Users can save time by creating numerous posts at once and scheduling them to become available to their network. Share: For increased collaboration, users can share the posts they like with their colleagues directly through Teams.  “Empowering employees to help build your brand’s social influence is an incredible way to engage your most valued asset—your people—while also extending your company’s social and overall reach,” said Natalia Williams, Chief Product Officer, Hootsuite. “We’re excited to partner with Microsoft Teams and create a more seamless experience for our customers.” In 2021, Hootsuite unveiled its integration into Teams, which has enabled brands to extend their reach through social influence, transform employees into engaged advocates, and reduce risk by providing shareable messaging that is accurate, clear and on-brand. Through Amplify by Hootsuite, brands are uniquely positioned to simultaneously increase their online visibility and leverage employee advocacy across the organization.  “Hootsuite’s rich integration with Microsoft Teams will give employee advocates a powerful way to realize the potential of their social footprint while staying in the flow of work,” said Niranjan Deo, Sr. Director Teams & Platform, Microsoft. To access the upgraded Amplify by Hootsuite for Microsoft Teams, existing Amplify licensed Teams users will receive an alert to initiate a software update which will enable the new features. New users can download the updated version of the application and will automatically have access to all of its enhanced features.   

The social media management leader officially opens its first US hub in Atlanta Vancouver, BC - May 18, 2022—Hootsuite welcomes Sherry Johnson as sales director in its first official US hub in Atlanta. The social media management leader looks forward to rapid expansion in the region,  with plans to hire more than 60 Atlanta-based positions by the end of 2022. Johnson brings extensive leadership experience to Hootsuite with nearly 20 years spent in sales across multiple industries including  technology and pharmaceuticals.  "With over half of the world’s population on social media, social has become one of the most effective ways for businesses to connect with their audiences," said Sherry Johnson, Head of Sales in Atlanta, Hootsuite. "Hootsuite is a pioneer and global leader in social media management software—I look forward to sharing my expertise and working synergistically with the team in the next level of the company's growth and success." Hootsuite empowers its people to choose where and how they work either in the office, remotely, or as a combination. The Vancouver headquartered company’s 15 global offices, referred to as “Nests,”  are flexible and creative hubs built for collaboration and social connection.  The Hootsuite Atlanta office is in the WeWork Coda—a LEED Platinum office facility and center of innovation in Midtown Atlanta‘s Tech Square.  “We are thrilled to welcome Hootsuite to WeWork Coda,” said Errol Williams, Territory Vice President at WeWork. “As more and more companies adopt hybrid work solutions that support employees' ability to choose when, where and how they work, WeWork’s flexibility is providing solutions for companies of all sizes and needs. Hootsuite is a leader in embracing a distributed workforce, and we’re excited to welcome their newest Nest to the WeWork Atlanta community.” The new Atlanta office features collaborative and relaxed soft-seating areas,  sound-proof phone booths, ergonomic chairs, gender-neutral and accessible bathrooms, sit-stand desks, a dedicated wellness room, biophilia across the whole space and art and whiteboards in most meeting rooms.  The design of the  Atlanta office followsHootsuite’s Vancouver HQ redesign. Looking ahead, Hootsuite is examining each of its workspaces to see how it can make changes to ensure they are more inclusive and prioritize employee wellness. Collaborative areas, wellness rooms, the Robin app and added biophilia are just some of the features that are planned for other Hootsuite workspaces. In early April, Hootsuite also announced the appointment of its new Chief Product Officer, Natalia Williams. Williams is based in Hootsuite’s new Atlanta office, and is a graduate of Georgia State University, a valued Hootsuite customer and partner. For more information on available roles please visit: http://ow.ly/RifI50GO71k