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Hootsuite Recognized in Seven G2 2022 Best Software Award Categories

Vancouver, BC February 8, 2022Hootsuite announced today it has been named to G2’s 2022 Best Software Awards, a leading software marketplace used by more than 60 million software buyers annually to discover, review and manage the technology that businesses need to reach their potential. Its annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users. 

Hootsuite is featured in seven categories on G2’s 2022 Best Software Awards:

“We’re honored to be recognized in seven categories within G2’s 2022 Best Software Awards,” said Tom Keiser, CEO, Hootsuite. “Our teams are dedicated to building a platform that is intuitive and impactful for all of our customers, whether they are a large enterprise or a small SMB or anything in-between, and we’re thrilled to see that the positive rankings produced from our own customers’ reviews have solidified Hootsuite’s position as a leader in social media management.”

Companies are increasingly turning to social media management tools as social media user growth continues to grow at a rapid pace. According to Hootsuite’s Digital 2022 Report, the number of global social media users grew at a rate of more than 10% in 2021, taking the worldwide total to 4.62 billion in early 2022. 

“As we continue to accelerate rapid growth, our online marketplace boasts 100,000+ software and services companies in 2,000+ categories and over 1.5 million trusted user reviews. Simply put, G2 is where you go for software,” said Godard Abel, co-founder and CEO, G2. “Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies named to our  2022 list, as they’ve earned the satisfaction among their customers as well as an impressive market presence.” 

The top 100 software sellers are ranked based on a combination of Satisfaction and Market Presence scores for each seller, and the top 100 products are ranked based on reviews across all categories they are a part of. To be included in one of G2’s Software Sellers or Software Products “Best Of” lists, a software seller or product must receive at least 50 approved and published reviews during the 2021 calendar year. The scores reflect only data from reviews submitted during this evaluation period. 

About Hootsuite

Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

To learn more, visit

About G2

G2 is the world's largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, manage their software spend, and grow their business -- including Salesforce, Hubspot, Zoom, Adobe and more. For more information, visit or follow us on Twitter and LinkedIn.


Hootsuite Media team