The LinkedIn Ads Playbook: How to Win with Organic + Paid Together

B2B marketers need more than just engagement—they need measurable impact. Learn how to build a high-performing LinkedIn strategy that integrates organic and paid content to drive brand awareness, generate high-quality leads, and prove social ROI.

Details

B2B social marketing isn’t getting any easier. Organic reach is unpredictable. Paid ads can get expensive (fast). And proving that social is actually driving business results? That’s a whole other challenge.

But here’s the thing: The brands winning on LinkedIn aren’t choosing between organic and paid—they’re integrating both tactics to scale thought leadership, drive engagement, and generate high-quality leads.

Join Hootsuite and LinkedIn to learn how to get in front of the right people, keep them engaged, and turn all that effort into actual pipeline.

What you'll learn:

How to build an organic and paid LinkedIn strategy to achieve maximum impact
What’s working on LinkedIn right now (spoiler: it’s not just boosting posts)
How to use storytelling on social to achieve your business goals
How to measure, track, and report on your LinkedIn performance
The secret formula for creating Linkedin Ads that not only drive clicks, but actual results