Resource LibraryNot Categorized

Docapost puts Employee Advocacy at the heart of its B2B development strategy - 111792

A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Hootsuite amplify.

A B2B affiliate of La Poste Group, Docapost launched its Employee Advocacy strategy in 2016. The aim of the new program was to enhance the development of brand recognition by deploying its employees as brand ambassadors, while ensuring the continuity of a unified vision and narrative. The idea was to spread the word about the company’s activities and knowhow and position it as a key player in the digital transformation of businesses.

Download your resource now

Share This:

Related Resources

owly asset not found
Case Studies

How the British Museum Increased 
Social Media Engagement by 126%

With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than its peers
Careem Case Study Resource Card Image
Case Studies

How Community Engagement at Careem Powers the Middle East’s Super App

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
Social Media Strategy Guide preview image
Strategy & Tactics

Social Media Strategy Guide

An 8-step guide to developing your social media presence
Get the training you need to grow your career