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Social Trends 2021 Report

Backed by data from over 11,100 respondents, and in-depth interviews with top experts at agencies, brands, and social platforms, our global report shines a light on the top trends in social.
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How have the events of 2020 shaped buyer beliefs and digital behavior? How can you acquire new customers and differentiate your brand in the absence of in-person experiences? How can your brand fit into the conversation in the right way, at the right time?

In this year’s Social Trends report, you’ll find big ideas and quick wins, new solutions to old problems, and real stories from leading brands around the world—all backed by insights from the brightest minds in marketing, and data from our biggest survey yet.

  • The 5 trends we’ve forecasted for 2021. Not a list of flash-in-the-pan tactics or untested new features—these are the trends shaping consumer behavior and social strategy.
  • Examples from real businesses so you can see each trend in action.
  • Quick wins and big moves you can make for putting these trends into practice in 2021.

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