Lauren cut her teeth as an advertising creative before moving into content strategy. She's worked on research, content, and campaigns for brands like Unilever, Google, Apple, and Sony, and is now Hootsuite’s Global Brand Director. In her role as Global Brand Director, Lauren leads the direction of content, film, design and brand strategy for Hootsuite.

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Emily Copp is Hootsuite's lead copywriter and podcast co-producer. As part of Hootsuite's content team, she researches and creates content that helps brands develop smart business strategies on social media. She writes about the unexpected ways that brands are using social media for their business, interviewing experts and customers to get the latest tips and tricks in the industry. Emily is the co-author of our 2019 Social Trends Report.

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Jenny is the Senior Global Campaign Manager at Hootsuite, driving campaign go to market strategies to meet the needs of our global customers. Jenny works with cross functional teams to bring a clear view of our customer and insights to build connections with our customers. Bringing more than 10 years of experience on both the agency and client side, Jenny has a diverse background leading award-winning campaigns for global brands such and Nike and Jordan, as well as in product management roles directing digital product strategy and experiences at TELUS.

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