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Hootsuite Updates April 2025: Calm, Cool, and Crushing It

Social media doesn’t just need content — it needs performance. From new automation tools to deeper listening and smarter analytics, get the rundown on Hootsuite’s newest features built to help you drive measurable results

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April 29, 2025

Your audience expects more from your brand than ever — and you need tools that deliver. So we’re back with a fresh batch of updates built for high-performing social teams.

From automating DMs and streamlining workflows to unlocking deeper insights across all your networks (oh, hello there Bluesky!) these new features are designed to sharpen up your social toolkit with better data, deeper insights, and less busywork.

Join our product experts to see how the newest Hootsuite updates can help you:

Automate Instagram DMs to drive leads and link clicks straight from your posts
Get more actionable insights with new Social Performance Score insights and recommendations
Broaden your social listening coverage with insights from Bluesky

…and discover even more tools designed to boost your performance and your productivity.

Plus, bring your questions — or just lurk in the chat, make new friends, and pick up some tips from the Hootsuite crew. Either way, we’ll make it worth your time.

Tell your team. Save your spot. See you there.

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