Beyond Generative: Why Marketing Leaders Can’t Afford to Fall Behind on Agentic AI

Agentic AI is redefining how teams turn audience, brand, and market signals into strategic decisions. Learn how from the practitioners and experts already using it.

Details

January 21, 2026

Agentic AI is already transforming how brands monitor conversations, analyze data, and surface insights — but for many teams, the path forward still feels unclear.

Join Hootsuite’s SVP of Strategy and Innovation, Cara Buscaglia, and experts from leading AI firms Concentrix and AiPRL Assist as they break down what agentic AI actually delivers for marketing leaders and how early adopters are putting it to work.

We’ll also offer an optional follow-up session for anyone who wants to see autonomous monitoring, analysis, and reporting in action.

What you'll learn:

How agentic AI turns real-time signals into decision-ready intelligence
The use cases delivering the biggest impact for marketing leaders right now
What holds teams back — and how to build AI-enabled decision velocity across the org
The agentic capabilities emerging next, and how they’ll reshape competitive advantage