Social Media Trends 2026: How social CMOs turn signals into strategy

Details

February 18, 2026

Social media trends in 2026 aren’t long bell-curves that anyone can forecast a year into the future. They’re short-lived, intense, and often highly specific to niche topics and audiences. 

What’s a strategist to do?

Join Hootsuite CMO Billy Jones and his team for a candid look at how they go beyond surveys and predictions to build strategies grounded in real-time trend tracking and forecasting. You’ll get red-hot takes on the trends they’re watching today — and a behind-the-scenes look at how they’re making trend forecasting a core skill across their marketing org.

What you’ll learn

• Why trend cycles look different in 2026 — and what that means for strategy
• The social trends CMOs should be paying attention to now
• How to spot, forecast, and act on the trends that matter most to your audience