Uplift: The 2025 Social Media Summit for Nonprofits

Details

September 17, 2025

The Uplift summit is back with a fresh lineup of interactive sessions designed to help you build community, drive generosity, and make a tangible impact. It's time to get the actionable strategies and real-world lessons from top global nonprofit leaders.

Discover the trends shaping donor generosity, learn to craft can't-scroll-past stories, get hands-on with design, and tackle the ethical conversations that come with AI—all in one place.

Explore the agenda to get a clear roadmap for your nonprofit’s social media success.

Agenda

Session 1: Behaviors and Trends: Driving Generosity on Social Year Round

Explore the latest giving behaviors and fundraising trends shaping donor engagement today. Join Kelsey Kramer, Director of Partnerships at GivingTuesday, and Julia Patterson, Senior Manager of Organic Social Media at RKD Group as they delve into key findings from the latest Growing Giving, GivingPulse Report and Field Guide, revealing how donors are responding to solicitations and where they’re most active. You’ll leave this session with tangible, social-first strategies to apply these trends to your campaigns, see how other nonprofits are successfully driving action, and learn how to broaden support and connect with communities.

Session 2: Social AMA: Tips, Tactics, and Truths from the Experts

Join Liz Caselli-Mechael, VP, Comms & Marketing at World Central Kitchen and Hootsuite’s social media team, for an expert-led Q&A. Together, they’ll tackle your most pressing questions on how to grow your audience, boost engagement, create impactful content, and measure success, and more.

Session 3: Storytelling That Converts: How To Turn Content Into Real Connection

People connect with stories — and how you tell them makes all the difference. This session reveals how to transform your nonprofit’s mission into powerful messaging and stories for social. Sit down with Bhumika Regmi, Director of Brand & Digital at Malala Fund, and nonprofit consultant Julia Campbell for an interactive storytelling exercise that’ll arm you with everything you need to craft captivating narratives your audience can’t scroll past.

Session 4: Staying Human-Centered in an Automated World: Ethical & Effective AI Integration for Nonprofit Social Media

Discover how to thoughtfully adopt AI technology to save time and enhance your nonprofit’s social media strategy. This session will show you how AI can create a "dividend of time," freeing up your team to focus on what matters most: relationship-building and strategic thinking. We’ll cover ethical, human-centered approaches and provide practical tips on how to operationalize these values by integrating AI tools into your daily social media tasks and deliverables.

Session 5: Design with Impact: A Design Workshop

Great design doesn’t just grab attention — it sparks action. In this exclusive hands-on workshop, Hootsuite’s own design experts will host a live critique of submitted nonprofit posts, providing actionable feedback and even a quick redesign of select content. You’ll also get expert social media tips from Eileen Kwok, Hootsuite’s Social & Influencer Marketing Strategist, who will show you how to optimize your visuals for maximum engagement. Walk away with the skills to elevate your organization's visual storytelling and make every post count. Submit here.