Hootcast: A Hootsuite Podcast
Hootcast explores the unexpected ways you can use social for your business. Each episode, we share insider strategies from inspirational brands and experts, with tips on how to put your learning into action.
Our latest episode

Social Media Secrets Teens Know That Brands Don’t
In this episode, highschool students share surprising insights on how they use social media.
All Hootcast episodes
Social Media Secrets Teens Know That Brands Don’t
In this episode, highschool students share surprising insights on how they use social media.
How to Make it as a Plant-Based Instagram Influencer
In this episode, some of Instagram’s top vegan influencers share tips on how to grow your social following.
Is There Really a Best Time to Post on Social Media?
We chat with Hootsuite’s social media experts about the best times to post on social media.
British Museum: Storytelling Strategies Every Social Marketer Should Know
We chat with the British Museum’s senior digital marketing manager Kate Carter about how they keep millions of followers engaged with creative storytelling strategies.
LinkedIn: Lessons from a Silicon Valley Veteran
Hootsuite CEO Ryan Holmes chats with LinkedIn’s CMO Shannon Brayton about lessons learned from her time in the tech industry.
Purdue University: How to Raise $28.2 Million in a Single Day
Purdue University’s Steve Schlenk and Kate Jolly tell us how they used social media to run the most successful fundraising campaign in the school’s history.
Amber Naslund: The Secret to Getting More from Social Media
Digital marketing expert Amber Naslund tells us how to get the most from your social investment, with tips on how to avoid common pitfalls.
UN Women: Why The World Couldn’t Ignore #StopTheRobbery
UN Women tells us they ran a bold social campaign that received millions of views and thousands of participants from across the globe.
The Keg: Finding Brand Advocates in Unlikely Places
Restaurant brand The Keg shares how they find customers in unlikely places.
General Electric: Lessons From a 125-Year-Old Startup
Hootsuite CEO Ryan Holmes chats with General Electric’s CMO Linda Boff about changes in their industry and GE’s winning social strategy.
Koka Sexton: How to Get Business Results from Social Media
Social selling expert Koka Sexton shares tips on how to get business results from social.
Herschel Supply: The Origin of a Hashtag That Attracts Millions
Retail brand Herschel Supply shares the story behind their #WellTravelled hashtag.
AccorHotels: Getting the Customer Journey Right on Social
Global Hotelier brand AccorHotels tells us how to reach customers at every stage in the buyer journey.
Roots Canada: How to Get 150K Leads with One Social Campaign
Retail brand Roots Canada shares how they got 150K leads with one campaign.
RBC: Leadership in a Digital Era
Hootsuite CEO Ryan Holmes interviews the CEO of RBC about leadership in a digital era.