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Whether your customers are sharing an experience, asking a question, or voicing a complaint, they’re talking about your brand on social media.

Successful brands know how to find and engage with those conversations in a way that builds trust and loyalty–and use customer insights to improve their strategy.

With Hootsuite, you can build relationships and brand loyalty on social media by delivering a consistent and superior customer experience across all your social networks.

Key Benefits

  • Listen and respond to customers—at scale

    • See a consolidated view of all customer conversations from across social and the web
    • Proactively monitor all conversations to identify and address issues
    • Delight customers across all channels thanks to our integrations with customer services systems
  • Ensure customer communications Stan on-brand

    • Set up flexible approval workflows to ensure teams stay within brand guidelines
    • Centralize all social accounts, users, and actively into one platform to get a comprehensive overview of your team’s communication with customers
  • Use customer insights to refine your engagement strategies

    • Gain access to key consumer insights to remain ahead of the competition and improve customer relations
    • Measure the impact of your customer connections with social media analytics and intuitive reporting
  • Map the complete customer journey for full visibility

    • Get a clear picture of your overall customer engagement efforts with our CRM integrations

Hootsuite helped us tap into the valuable conversations that were happening in real time on Purdue Day of Giving. It helped us engage the right people based on their social media activity and personalize our responses to all of our donors.

Foto di Kate Jolly
Kate Jolly Purdue Day of Giving Project Manager, Director of Digital Fundraising, University Development Office, Purdue University