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Content Experimentation in 2025: Expert Insights from LinkedIn, Meta, and Canva

Explore the 2025 social media trend of content experimentation, featuring expert insights from LinkedIn, Meta, and Canva on breaking creative boundaries and building authentic audience connections.

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Unleash Creativity. Forge Authentic Connections. Stay Ahead.

2025 is the year of content experimentation—a trend that’s redefining how brands connect with audiences on social media. 

Based on insights from Hootsuite’s 2025 Social Trends Report, this exclusive webinar brings together experts from LinkedIn, Meta, and Canva to unpack the year’s most exciting opportunities for social marketers.

Together, we’ll explore two key subtrends: 

  • Creative Disruption, where brands break free from rigid guidelines to spark fresh creativity 

  • Outbound Engagement, where proactive interactions with creators and communities lead to expanded audiences and deeper relationships.

If you’re ready to move beyond the basics and adopt bold, results-driven strategies, this webinar is for you.

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Speakers

Joana Rocha
Joana Rocha
Senior Technical Partner Manager,
Meta
linkedin
Ty Heath
Ty Heath
Director for The B2B Institute,
LinkedIn
linkedin
Lauren Freund
Lauren Freund
Social Media Manager,
Canva
linkedin

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