Amber is the Senior Director, Industry Leadership for Hootsuite, where she leads a global team of subject matter experts in digital strategy for marketing, sales, customer experience and employee advocacy. Amber has deep experience in digital transformation, marketing strategy, and social media. She is also the co-author of the best-selling book The Now Revolution, which helps businesses navigate the cultural and operational shifts that true digital adoption requires.

James Mulvey is a senior social media strategist at Hootsuite. At Hootsuite, James publishes research reports to help our enterprise customers understand global social media trends and evolving consumer behaviors. Prior to joining Hootsuite, James worked at a SaaS marketing agency specializing in social, video, and search campaigns. Previous client work includes B2B campaigns for Google DoubleClick, Google Wildfire, Wealthfront, Thomson Reuters, and AppLovin.