Skip to content
Hootsuite Product Updates
June 30, 2020

Hootsuite Analytics now has more Instagram Business Metrics

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics: Post-level (photo, video and carousel posts) Engagement Impressions Reach Sa...

Details

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics:

  • Post-level (photo, video and carousel posts)

    • Engagement

    • Impressions

    • Reach

    • Saves

    • Video views

  • Profile-level

    • Impressions

    • Reach

    • Follower count

    • Email contacts

    • Phone call clicks

    • Text message clicks

    • Get Directions clicks

    • Website clicks

    • Profile views

    • Audience

For a full list of metrics with definitions, see this help article.

Share this update
Step 1 of 2

Please complete the form to learn more

* indicates required fields

Related updates

Category:Hootsuite

Wisdom in Hootsuite's Mobile App

Wisdom in Hootsuite's Mobile App gives social media marketers and executives a portable AI consultant that surfaces content ideas and performance insights through natural language, directly from their phone.

Category:Hootsuite

TikTok & Threads Native Content in Perch's Planner

TikTok & Threads Native Content in Planner shows your natively published posts right alongside your scheduled content, giving you complete visibility into your full publishing activity.

Category:Hootsuite

Remove Mobile App Links from Parliament Email Footer

Remove Mobile App Links from Parliament Email Footer lets Content Admins hide mobile app download links across all Parliament emails, helping you stay aligned with internal app promotion policies.

Woman in orange blazer holding folders, surrounded by a growth chart showing 96% growth and a laptop screen displaying a website.

Unlock insights tailored to your business

Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.