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Hootsuite Product Updates
March 7, 2019

New bidding strategies for Google Ads

Choose from five new bidding strategies when creating Google Ads campaigns: Target cost-per-acquisition (CPA) Target return on ad spend (ROAS) Target outrank share Target search page location

Details

Choose from five new bidding strategies when creating Google Ads campaigns:

  • Target cost-per-acquisition (CPA)

  • Target return on ad spend (ROAS)

  • Target outrank share

  • Target search page location

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