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Hootsuite AI Powered Services - List of AI Service Providers


Last Modified: October 9, 2024

To help us provide the Enterprise Services or Self-Serve Services, as applicable (each, the “Services”), Hootsuite Inc. and its affiliates (collectively, “Hootsuite”) engages and uses AI Service Providers as defined in and in accordance with the Hootsuite AI Terms. The following table describes the AI Functionality currently available in the Services and whether such AI Functionality is provided by Hootsuite (“Hootsuite AI”) or an AI Service Provider. This table may be updated by Hootsuite from time to time in its sole discretion without notice to you.

Please note that if an AI Powered Service is in Beta, then the Beta terms will apply, rather than the Hootsuite AI Terms. Capitalized terms not defined herein have the meanings given to them in the AI Terms

AI Powered Service

AI Service Provider or Hootsuite AI

Description

AI Event Captions

Microsoft Corporation (Azure OpenAI Service) and OpenAI, L.L.C.

Recommend optimized event captions in Planner

Generative AI Chatbot

Microsoft Corporation (Azure OpenAI Service) and OpenAI, L.L.C.

Generate responses to customer inquiries made through social media

Hashtag Recommendations

OpenAI, L.L.C.

Recommend optimized hashtags on draft social posts in composer

Hootsuite Listening - Alerts

Hootsuite AI

Uses data clustering and summarization

Hootsuite Listening - Analytics 

Hootsuite AI

Data annotations (sentiment, categories, etc.) which are used for filtering and segmentation in addition to summaries

Hootsuite Listening - Trending Topics

Hootsuite AI

Identifies trending stories by clustering and generating titles and summaries for those clusters

Insights and Recommendations (in SPS)

Microsoft Corporation (Azure OpenAI Service) and OpenAI, L.L.C.

Providing recommendations on how to optimize your content and social media strategy

Owlywriter AI (in Composer, Inspiration, and Ads)

Microsoft Corporation (Azure OpenAI Service) and OpenAI, L.L.C. 

Content generation to create and optimize customer social posts

AI Powered Service in Beta

Insights and Recommendations (in AI Content Tips)

Microsoft Corporation (Azure OpenAI Service) and OpenAI, L.L.C.

Providing recommendations on how to optimize your content and social media strategy