Why Hootsuite?

Our suite of social media tools is built to simplify your marketing, accelerate your sales, and streamline your customer service

What makes us an industry leader

As the world’s first social media management platform, Hootsuite has been on the pulse of how people use social media for over a decade. And, over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. At the forefront of social innovation, we put social media to work in every corner of every organization, from the smallest business to the largest enterprise.


Right now we’re focused on three things.


  • Social marketing

    Create, schedule, publish, and manage your content and ad campaigns across social networks from a single dashboard. We help maximize the impact of your social marketing by providing real-time insights, so you can focus on other areas of your business.

    Build Your Brand

  • Social commerce

    By combining the power of conversational AI with the human touch of your team, our customer messaging platform delivers exceptional customer experiences at scale.

    Scale up Sales

  • Social customer care

    Meet your customers where they are at on social. View and manage all of your customer conversations in one dashboard, providing service that’s seamless and personal.

    Create Better Customer Experiences

Hootsuite awarded the 2022 Capterra Shortlist badgeBest Social Media Management Software of 2022 - Forbes AdvisorG2 Best Marketing Products 2022Top 100 Software Companies - The Software ReportWebby Awards 2022 - Honoree
Our world-class research and trainingOur extensive partner ecosystemOur commitment to your employeesOur commitment to the wider world

What we do differently

Our research reports and certifications are trusted by hundreds of thousands of marketers to help inform real business decisions with confidence.

Sign up for a course or read our latest research

We partner and integrate with 150+ of the core platforms and technologies you already use to run your business.

Discover all of our Integrations

We’ve created the infrastructure to keep your employees engaged and excited about your brand inside the office walls, while becoming advocates outside of the workplace.

Learn more about employee advocacy

We want to build connections that transform: where our people can thrive in a diverse, equitable, and inclusive work environment. And we’re committed to developing products and services that support and empower those who need them most.

Learn more about our commitment

Hootsuite in the news

  • Hootsuite’s 2022 Social Media Trends Report

    Our 6th annual survey of 18,000+ marketers on global social media trends is your guide to taking the right risks in 2022.
  • Forrester’s Analysis of the Total Economic Impact of Hootsuite

    How Hootsuite helps enterprise organizations drive growth and prove the ROI of their social strategies.
  • Get inspired by our top customers

    Discover how Hootsuite’s leading customers have put social media to work for their businesses.