Scegli il piano più adatto alle tue esigenze

Manage all of your social media in one place.

Pay annually

(Save up to 38%)

Pay monthly

Standard
per month
Free 30-day trial
- Features included:
  – Fino a 5 social account
  
  – Programmazione illimitata dei post
  
  – Consigli sul momento migliore per pubblicare
  
  – Generatore di sottotitoli, hashtag e idee con AI
  
  – Modelli Canva e libreria di contenuti
  
  – Un'unica casella di posta per tutti i social account
  
  – Automazioni per i DM
  
  – Ricerca dei tag del brand e della concorrenza negli ultimi 7 giorni
  
  – Analisi del sentiment del brand e della concorrenza
  
  – Confronto con 5 concorrenti
  
  – Assegnazione di DM ai membri del team**
  
  … e molto altro ancora!
Learn more about Standard
Più apprezzato
Advanced
per month
Free 30-day trial
- Everything in Standard, PLUS:
  – Account social illimitati
  
  – Report e modelli di analisi personalizzabili
  
  – Risposte salvate e risposte automatiche ai messaggi
  
  – Flussi di lavoro di approvazione del team**
  
  – Pianificazione di massa fino a 350 post contemporaneamente
  
  – Instradamento automatico e tag dei messaggi
  
  – Confronto con 20 concorrenti
  
  – Esportazione, invio tramite e-mail e programmazione dei report
  
  – Report e analisi della posta in arrivo
  
  – Ricerca delle menzioni del brand e della concorrenza negli ultimi 30 giorni
  
  – Tag e report sui post in uscita
  
  – Autorizzazioni di accesso utente personalizzate**
  
  … e molto altro ancora!
Learn more about Advanced
Enterprise
Custom
Richiedi una demo
- Everything in Advanced, PLUS:
  – A fully customized plan to maximize your investment
  – Add as many users as you need
  – Exclusive access to our most powerful tools
  – Platform training and certification included
  – Enterprise customer support
  – Single sign-on (SSO)
  Massimizza le prestazioni con:
  + Employee Advocacy (Amplify)
  + Listening powered by Talkwalker
  + Advanced Analytics
  + Advanced Inbox
  + Generative AI Chatbot
  + Review Management
  + Premier Services
  + Social Selling
  + Salesforce integration
  + Compliance integration (Proofpoint)
Learn more about Enterprise

*Prices displayed in , based on annual billing, but do not include applicable taxes.

_{**Available with multiple users}

Confronta le funzionalità di Hootsuite "faccia a faccia"

Legend Included with plan Not included with plan * Available with multiple users	Standard per user/month, billed annually Free 30-day trial	Più apprezzato Avanzato per user/month, billed annually Free 30-day trial	Enterprise Contact for pricing Richiedi una demo
General
Connect accounts to publish, schedule, and manage all your content in one place.	5	Unlimited	Unlimited
The number of users that can collaborate within your Hootsuite account.	1+	1+	5+
Enable employee collaboration, streamline workflows, and manage permissions.	*	*
Customize what you get notified about so that you can focus on what matters to you.
Publishing and content curation
Draft, schedule, and publish posts to keep your content flowing.	Unlimited	Unlimited	Unlimited
Schedule a post to multiple networks or customize your post for each network.
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view.
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics.
Use OwlyGPT to generate social posts, campaign strategies, insights and more in your brand voice and based on the latest trends and conversations on social.
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Migliora e perfeziona i post con l'intelligenza artificiale (OwlyWriter). Correggi ortografia e grammatica, ottimizza la lunghezza della didascalia, cambia il tono o rendi il tuo post fruibile.
Automatically generate hashtags based on your content as you draft posts.
Access Canva’s design templates or create new visuals directly in Hootsuite.
Trova immagini stock e GIF gratuite per i tuoi post sui social direttamente nella libreria multimediale di Hootsuite.
Easily export your social media calendar as a .csv or .pdf file to share with others.
Keep your brand voice consistent by allowing team members to approve posts before publishing.		*
Empower collaboration through conversation, mentions, and notifications on your social posts.	*	*
Crea un link personalizzato nella pagina bio per indirizzare il traffico dai social ai tuoi siti web.
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file.
Accorcia i link (link Ow.ly) per mantenere i post in ordine e usare meno caratteri nella didascalia.
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics.
Set up link setting presets to automatically shorten and track links.
Use the Bitly link shortening and management platform with Hootsuite.
Pause your scheduled posts to revise, edit, or reschedule for later.
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite.
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse.
Select the specific audience who can see your Facebook or LinkedIn Page posts.
Visualizza gli argomenti di tendenza in base agli interessi o usa la ricerca rapida per vedere di cosa stanno parlando le persone in questo momento. Inoltre, configura gli stream di ricerca per monitorare le tendenze e mostrare contenuti da condividere sui social.
Measure and compare campaign performance using predefined tags on all posts.
Analytics
Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team.
Monitora la performance sui social network con modelli di report predefiniti, inclusi i report sulla crescita dell'audience e sull'engagement dei post.
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best.
A side-by-side comparison of the most important metrics for all your social networks.
Discover how you compare with others in your industry and find smart new ways to improve.
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more.	5 competitors	20 competitors	20 competitors
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal.
Visualizza un'istantanea settimanale o mensile delle tue prestazioni sui social media su Facebook, Instagram e LinkedIn.
Get insights and recommendations to improve your social performance score and drive more impact from social.
Track team metrics to monitor customer response and resolution times.
Leave notes on reports to ask team members questions, provide context, or highlight specific results.
Add your brand logo or image on your analytics reports.
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account.
Automatically set up an emailed report schedule to keep track of important metrics.
Export your analytics reports in .csv or .xlsx.
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time.		*	*
Send analytics reports to an external email address on a set schedule.
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic.
Messaging and customer service
Gestisci le conversazioni pubbliche e private sui social network da un'unica piattaforma.
Configura i DM automatici in modo che quando un utente commenta una parola chiave specifica su un tuo post su Instagram, puoi ricevere automaticamente un DM.
Use saved replies to quickly respond to common customer messages.
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy.
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences.	*	*	*
Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow.
Use topics help group, route, and prioritize conversations in the queue.
Control the conversations that teams have access to so that team members can resolve conversations more efficiently.	*	*	*
Track team metrics to monitor customer response and resolution times.
Cerca facilmente le conversazioni, le parole chiave nei messaggi o i contatti.
Gestione delle conversazioni dei post pubblici, privati, organici e dei dark post in un'unico luogo.
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox.
View a customer's conversation history across networks and see if they've been working with another agent.
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs).
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing").	*	*	*
Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers.		*	*
Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more).
Prompt agents to select a reason or topic or leave a comment when they resolve conversations.
Auto-assign messages to the right individuals so customers get quicker responses from the right people.		*	*
Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation.
Create and export .csv file reports with up to 18 months of your inbox data.
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Automatically generate AI-powered smart replies that your agents can use to create on-brand, context-aware responses to social media comments, mentions, and messages.
Social listening
Search trends and mentions from the past 7 days across select websites and social media channels.
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.
Confronta come appare online il nome del tuo brand o un argomento specifico rispetto ai concorrenti o ad altri temi simili. Valuta il sentiment, il volume delle menzioni, l’engagement e altro ancora.	2	5	5
Analizza dati e conversazioni estesi con riepiloghi condensati in un formato di facile lettura. Blue Silk™ AI è un'AI proprietaria progettata specificamente per l'ascolto sui social media.
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.
Detect your visual brand presence online, including logos in images, photos, and videos.
Rileva i picchi di volume, engagement e reach nel tempo e ottieni informazioni dettagliate sui motivi alla base dell'aumento dell'attività.
See how your search results change over time, with up to 13 months of historical data.
Cerca siti di notizie, newsletter, blog, forum, Facebook, X, BlueSky, YouTube, Quora e podcast.
Easily export attractive reports in .pdf or PowerPoint format to share with team members.
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic.
Search trends, mentions, and data from the past 13 months.
Cerca tendenze e menzioni in tutte le fonti di dati di base più Instagram, Threads, LinkedIn, Reddit, BlueSky, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line e altro ancora.
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more.
Programma report per le tue ricerche salvate.
Campaign and ad management
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X.
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite.
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you.
Get more out of social media
Empower employees to share your posts across their own social networks.
Understand, improve, and showcase the business value of social media.
Empower your teams with Hootsuite’s social and messaging engagement platform.
Monitora i dati provenienti da oltre 150 milioni di fonti e 187 lingue, così da poter individuare e cogliere le opportunità più rapidamente. Imposta report e avvisi sui dati in tempo reale per stare sempre al passo con le menzioni critiche.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Monitor brand reviews alongside social mentions in Hootsuite.
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Access and security
Control which features and social accounts your team members have access to.	*	*	*
Set custom user permissions to control which features and social accounts your team members have access to.		*	*
Get access to all your Hootsuite products with one username and password.
Integra con il software di conformità per una gestione automatizzata dei rischi.
Training and success
Get resources that help you use Hootsuite to achieve your business objectives on social.
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more.
Consulting, customized training, and specialized onboarding.

2,200+ five-star reviews ★★★★★

Collection of G2 software awards and badges from Spring 2025 including Most Loved, Top 50, Best Usability, and Top Rated honors

Hootsuite cut our team's workload in half! We love Hootsuite for reporting, tracking ad performance, creating relationships with customers for our clients, and how easy it is to use.

Hannah Sanderson

Digital Communications Coordinator and Graphic Designer

VAZZO Creative

Domande frequenti

Potrai provare Hootsuite gratuitamente per 30 giorni. Al termine del periodo di prova, inizierà la fatturazione regolare e ti verrà addebitato il costo. Puoi evitare gli addebiti effettuando la cancellazione in qualsiasi momento prima della fine del periodo di prova.

Accettiamo carte di credito Visa, Mastercard, Discover, JCB e PayPal e, per il piano Enterprise annuale, possiamo emettere fattura. Le fatture possono essere pagate con carta di credito, assegno, bonifico bancario o ACH.

Una volta raggiunto il limite di spesa promozionale del mese, riceverai una notifica sulla possibilità di effettuare l'upgrade del tuo piano Hootsuite per continuare a ottenere il massimo dai tuoi post.

I prezzi di Hootsuite variano in base al tipo di piano. I piani a pagamento partono da per un piano Standard e arrivano fino a per un piano Advanced. Per le organizzazioni che si affidano a Enterprise sono disponibili soluzioni personalizzate, con una gamma di prezzi esclusiva.

Sì, ti invieremo una notifica via e-mail. Puoi annullare l'abbonamento in qualsiasi momento durante il periodo di prova gratuito per evitare addebiti.

I social account sono profili sui social media (come un account Instagram, il tuo account Twitter personale o una pagina Facebook). Con Hootsuite, puoi pubblicare o programmare e analizzare le performance di più account da un'unica dashboard.

Supponiamo che tu scelga il nostro piano Standard. Puoi gestire fino a cinque account diversi da un'unica dashboard, ad esempio due pagine Facebook e tre profili Instagram. L'accesso a questi account può essere condiviso aggiungendo membri del team, in modo che tutti possano lavorare insieme.

Sì, offriamo tariffe scontate per le organizzazioni no-profit su alcuni piani. Verifica se la tua organizzazione soddisfa i requisiti qui.

Scegli il piano più adatto alle tue esigenze

Standard

Advanced

Enterprise

Confronta le funzionalità di Hootsuite "faccia a faccia"

General

Publishing and content curation

Analytics

Messaging and customer service

Social listening

Campaign and ad management

Get more out of social media

Access and security

Training and success

2,200+ five-star reviews ★★★★★

Domande frequenti