Reduce risk, prevent mistakes, and protect your brand with Vigil
Vigil brings social media risk management into Hootsuite. Screen posts in Nest and Parliament against your publishing policies before they go live, fix flagged issues, and keep a clear record of reviews.
Fill your content calendar fast without losing control
Protect your brand
Apply your organization's publishing policies consistently before content goes live, so teams can catch potential issues in real time.
Fix issues faster
See exactly what triggered a flag, edit the content, and revalidate it without restarting the publishing workflow.
Prove oversight
Keep a searchable record of policies, review, flags, approvals, and publishing decisions for accountability.
Social media governance built into the way you publish
Vigil brings social media compliance monitoring, policy creation, review, and reporting into Hootsuite. Give large and distributed social teams clearer guardrails without adding another disconnected review process.
Auto-check outbound social content against your active publishing policies before it publishes, helping teams catch potential issues earlier.
Create reusable policies with easy-to-use natural language rules, keyword and regex templates, or your own requirements.
Get automated feedback in real time on flagged content, see exactly what needs fixing, and recheck posts without leaving Perch. Keep publishing moving with fewer unnecessary approval steps.
Make it easier for admins to review customer replies and employee advocacy shares. See exactly what triggered a policy flag and why, so your reviewers can make informed decisions faster.
Catch problems while they’re still drafts
Manual reviews get harder as publishing volume increases, teams grow, and AI-generated content becomes more common. Vigil automatically checks content against your policies before it hits your feed, helping your team catch potential risks earlier.
Catch issues before the approval process slows you down
A warning only helps if your team knows what to do next. Vigil pinpoints the content that may conflict with policy, explains the issue in context, and lets users edit and revalidate without leaving Hootsuite.
Create policies once and apply them consistently
Turn brand standards and publishing requirements into reusable policies your social team can follow. Centralized policy management helps social, brand, communications, legal, and governance teams stay aligned.
Keep the proof behind every publishing decision
Maintain a record of screening and review decisions, including flags, and approvals. Give governance teams clearer visibility and support accountability and audit readiness.
Improve social media risk management without slowing down"
Give growing and distributed teams consistent guardrails as publishing volume increases. Vigil helps strengthen oversight without turning every post into another manual handoff.
More than policy checks — a safer way to publish
Vigil's policy checks work alongside Hootsuite's approval workflows, account permissions, and publishing controls to support social media governance from draft to publish.
Set publishing rules that fit your brand
Use keyword, regex, disclaimer, and natural-language rules to reflect your organization's publishing requirements.
Get the right eyes on every post
Use Hootsuite's custom social media approval workflows to route posts to the right reviewers and secure sign-off before publishing.
Control who can publish
Use Hootsuite's role-based permissions to give employees and collaborators the right level of access to your social accounts.
Pause publishing when it matters
Suspend scheduled posts with one click during a crisis or unexpected event, so your team has time to reassess.
See how your policies are working
Review screening decisions and use predefined reports and audit log exports to understand how governance is being applied.
Keep a clear record of decisions
Maintain visibility into reviews, flags, approvals, and publishing decisions to support accountability and audit readiness.
Everything social, all in one suite.
One connected system for listening, publishing, engagement, advocacy, and AI-powered decision-making.
Wisdom
Chiedi in un linguaggio semplice, ottieni risposte con citazioni, e lascia che Wisdom faccia il passo successivo.
Perch
Crea settimane di contenuti in pochi minuti. Genera idee, abbozza post con l'AI e programma i contenuti più rapidamente.
Nest
Unisci DM, commenti, menzioni e recensioni di ogni rete in un'unica casella di posta condivisa.
Lumen
Tieni traccia delle tue statistiche social, monitora la salute del brand, osserva la concorrenza e comprendi il perché dietro ogni calo o picco.
Parliament
Seleziona contenuti on-brand che il tuo team può condividere con un solo clic. Risparmi sui costi pubblicitari sostituendo le spese pubblicitarie con il reach organico.
Frequently asked questions
Vigil is Hootsuite's native social media governance and policy validation app. It helps organizations create publishing policies, screen social content before it goes live, resolve flagged issues, and maintain a record of review decisions.
No. Vigil is designed to support social governance and compliance workflows, but it does not guarantee regulatory compliance or replace specialized compliance, archiving, retention, or eDiscovery platforms.
Yes. Vigil lets you turn your organization's brand standards, compliance requirements, and publishing guidelines into policies that can be checked automatically before content goes live. Create custom rules using keywords, regular expressions (regex), required disclaimers, or natural language, then use Vigil to flag content that may violate those rules. Need help developing your policies? Start with our free social media policy template, or explore our guide to creating a social media policy for best practices and real-world examples.
Social media compliance software is especially valuable for large organizations, regulated industries, and teams managing multiple brands, accounts, or contributors. It's particularly useful in industries like financial services, healthcare, and government, where publishing mistakes can create serious legal, regulatory, or reputational risks. Vigil helps these teams strengthen social media risk management by automatically checking content against publishing policies, flagging potential issues, and keeping records of reviews and decisions. That means less time spent manually checking posts and more confidence that content meets your organization's standards before it goes live. Learn more about social media compliance and building a social media governance framework.
Hootsuite's social media approval tool lets teams set up custom approval workflows so the right stakeholders can review and sign off on posts before they go live. Vigil adds another safeguard by checking content against your publishing policies and flagging potential issues for correction. Together, they help teams combine human oversight with automated policy checks without moving work into a separate platform.
Yes. Vigil helps teams manage social media compliance by checking outgoing customer replies in Hootsuite Nest against your organization's publishing policies. If a reply is flagged, reviewers can see which policy triggered the warning and why, helping them identify potential risks before the response goes live.
Yes. Vigil checks employee advocacy content shared through Hootsuite Parliament against your organization's publishing policies. If content is flagged for a potential policy violation, admins can review the issue before approving the share. This helps organizations maintain brand consistency and reduce compliance risks across employee advocacy programs.
Publish faster and govern smarter
Bring policy checks, clear remediation, and review records into the same social workflow. Catch potential issues before they go live without bringing publishing to a halt.