Organizations have been discussing—and attempting to measure—the ROI of social media for years. But as social strategy normalizes and gets operational, what does “ROI” actually mean?

Join Amber Naslund, Hootsuite’s Senior Director of Industry Leadership, to discuss:

  • Why measuring social media ROI is still such a challenge for companies
  • The difference between measuring ROI and measuring success
  • Key goals to keep in mind when building an ROI framework

At our Hootsuite Social Breakfast, Amber and other social media pros from LinkedIn, DEG, and Cushman & Wakefield will share insights on how to define and measure ROI today—and specific measurement challenges they’ve solved with their social strategies.

  • Details:

    What: Hootsuite Social Breakfast (Livestream)

    Date: Thursday, 16 November, 2017

    Time: 8:00AM - 11:30AM ET

  • Agenda

    08:00 am Registration & Networking Breakfast
    09:15 am  Social ROI: What Does It Look Like Today? Amber Naslund, Senior Director of Industry Leadership, Hootsuite
    09:45 am Understanding the Metrics that Drive Real Impact - Eva Binda, Channel Partnerships Lead, LinkedIn
    10:15 am Panel Discussion on Social ROI: Hootsuite, LinkedIn, DEG, Cushman & Wakefield
    11:15 am  Closing Remarks
    11:30 am Event to Close