Resource Library

Social media is in our DNA

Explore hundreds of free resources to help you succeed in social.
  • Careem Case Study Resource Card Image
    Case Studies

    How Community Engagement at Careem Powers the Middle East’s Super App

    A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
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    Strategy & Tactics

    Social Media Strategy Guide

    An 8-step guide to developing your social media presence
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    Case Studies

    How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

    Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.
  • Getting To Know Your Audience

    Getting to Know Your Audience

    How to Research Your Social Media Audience
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    Strategy & Tactics

    Five Steps to Social Advertising

    Overwhelmed by advertising on social? PCPOM is here to help.
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    Digital Trends Q4 Update

    Get hundreds of brand new stats on key digital channels and online behaviors.
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    The Global State of Digital 2022

    Stay ahead of the curve with the newest edition of our Top Takeaways that gives you a snapshot of the latest must-know insights—or scroll on to see the full report.
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    The Global State of Digital 2022 (July Update)

    Stay ahead of the curve with the newest edition of our Top Takeaways that gives you a snapshot of the latest must-know insights—or scroll on to see the full report.
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    Case Studies

    How the Regional Municipality of Wood Buffalo leans on social to drive community engagement

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    Strategy & Tactics

    WhatsApp for Customer Care

    Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
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    Strategy & Tactics

    Facebook Messenger for Customer Care

    Set your customer teams up for success with Facebook Messenger for social customer care
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    Case Studies

    How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales