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Hootsuite Releases Its Annual 2021 Social Impact Report

Hootsuite’s Impact Report details the company’s CSR efforts in 2021 and areas of focus in 2022

Vancouver, BC - April 25, 2022 -  Hootsuite released its annual 2021 Impact Report that details the results from its social impact initiatives last year, and commitment towards the planet, its people and its community. This report is one of many steps the company is taking to increase transparency and establish accountability around corporate social responsibility and diversity, equity, and inclusion.  

Last year, Hootsuite launched its corporate guiding principles, which includes a strong focus on how the company can give back to the communities where its employees live and work, and become better neighbors and allies. Hootsuite also strives to be a place where everyone feels safe, welcomed, valued, and empowered to do their best work without compromising who they are.

“The impacts of a global pandemic, societal crisis, and natural disasters brought on by climate change are taking their toll on all of us,” said Tom Keiser, CEO, Hootsuite. “There has never been a more critical time for businesses and organizations to commit to a social impact strategy aimed at making our lives and those of our neighbors better for the long term.”

This year’s report highlights include:

  • 72% of new Hootsuite employees hired through the referral process are from underrepresented groups (overall, 60% of our workforce self-identified as members of underrepresented groups in 2021)

  • Hootsuite recognized as the Winner of the Diversity Champion Award from LinkedIn Talent Awards Canada

  • 11,052 trees planted across Australia, Mexico and Canada

  • $1,000,000 CADraised for BC Floods relief through a coalition of local companies

  • A 6X increase in mental health benefits for Hootsuite employees

  • 3 new identity-focused employee resource groups launched to create a safer, more inclusive workplace 

  • $128,785 CAD raised during the company’s first HootMatch employee matching event

“While there is still much work to be done, I am proud of the steps that we have taken over the past year to collectively do better in the world,” said Eva Taylor, Director of Corporate Social Responsibility at Hootsuite. “I believe that each of us has a role to play in creating a better, more connected and inclusive world, and we’re committed to doing the work that’s needed to create a better future for all of us. We know there is always more that can be done and we’re excited to continue learning and growing.”

Read the highlights of Hootsuite’s progress for initiatives specific to our environmental, social and governance (ESG) focus in 2021, and learn about our areas of focus in 2022 in Hootsuite’s Social Impact Annual Report.

About Hootsuite

Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide. 

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Hootsuite Media Team