How a Marketer Can Think Like a Data Analyst
The seismic shift to digital-first business is continuing into the second half of 2020, with the CMO Survey reporting that marketing teams’ social media budgets have increased by an eye-popping 74% this year.
With increased spend comes increased scrutiny—meaning it’s more important than ever for social marketers to be able to analyze results and connect social campaigns to business outcomes.
Join our webinar to explore how smart social marketers are putting on their data analyst hat, proving campaign ROI, and telling more compelling stories with their social data.
What You’ll Learn:
- How the role of the social marketer is evolving to take on more sophisticated data analytics
- What CMOs expect from marketing teams looking to prove campaign ROI
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Sandy ShenTechnical Product Marketing Specialist, Measure, Hootsuite
Sandy is the technical product marketing expert for Hootsuite’s social listening and analytics products, enabling customers to measure the effectiveness of their social strategies.
Matt GoodmanAssociate Product Manager, Hootsuite Impact
A Product Manager for Hootsuite’s Advanced Analytics offerings, Matt works alongside our customers, as well as development and design teams, to build product features that drive a robust user experience and enhanced functionality for Hootsuite Impact.