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Do you teach at a college or university? Add Hootsuite to your classroom for free.

Add social media education into your classroom—with resources that have helped almost 40,000 higher education students gain industry-leading digital skills

About Hootsuite's Student Program

Hootsuite's Student Program provides educators and their classrooms free semester access to professional social media tools and resources. Resources available for classroom use include:

  • Hootsuite-free-dashboard

    Hootsuite Free Dashboard

    Educators and students get hands-on learning with free access to Hootsuite's basic features. Including message scheduling and audience engagement — all in one place.

  • free-online-courses

    Free Online Courses

    Access to Hootsuite Academy’s on-demand video courseware training for Hootsuite Platform and Social Marketing.

  • free-certification

    Free Certification

    Showcase real-world social media credentials with the option to earn the Hootsuite Platform and Social Marketing certifications — Free.


Learn Social Media with Hootsuite.

Learn essential professional digital skills and get certified on the most widely-used platform for managing social media.

Educators save time and students learn more

  • customize-materials

    Customize your course with easy-to-integrate materials

    Seamlessly integrate social media education into your curriculum with the help of courseware, sample curricula, and Hootsuite resources.

  • ondemand-lectures-video

    Incorporate on-demand courseware

    Easily stream video lessons in your classroom—or assign them for self-study.

  • integrated-tests

    Encourage self-assessment with integrated quizzes

    Self-guided tests and quizzes let your students easily track.

When you add Hootsuite to your classroom, students:

  • Get hands-on practice mastering professional social media skills
  • Develop expertise using the most widely used platform for managing social media
  • Learn in-demand social media skills
  • Are better prepared to work in a digital and connected world
  • Gain industry-recognized certifications that showcase their social knowledge to potential clients or employers

Students learn essential professional digital skills with the most widely used platform for managing social media

Student Testimonials

Having the opportunity to work with Hootsuite in Dr. Freberg's class was a great foundation to the world of strategic planning of social media content. I was able to take that foundation and build upon it in order to ensure that the posts that I schedule out for Team USA not only makes sense, but that there is a thought process behind everything I do and everything that goes out.
Samantha Hughey
Audience Engagement Editor
Team USA
While I was a student at Syracuse University, I used Hootsuite daily at my internships. I interned at the local paper during a time when there was a shift from print to digital and I used my Hootsuite skills to help pioneer that shift. Knowing the basics of SEO and content curation helped me prepare a top-notch LinkedIn profile to help me in my job search.
Alexandra Ptachick
Digital Producer
USA Today

Professor Testimonials

My students have benefited so much from being part of the Hootsuite Student Program. They are confident when they go for job interviews—to state they know not only what social media management is, but they have had hands on access and practice learning from the best at Hootsuite
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Dr. Karen Freberg
University of Louisville
The Student Program from Hootsuite has been a fantastic addition to my social media class. Students really value having an industry-recognized credential, and often tell me how much pride they have in completing the program. The pedagogical texture that the Student Program provides for professors is quite dynamic. I'd highly recommend it!
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Carolyn Kim
Biola University
Several of my students have contacted me to tell me that that they are actively using what they learned through Hootsuite's Student Program during their internships. Apparently, their bosses have been very impressed with their skillsets. This is due to your university program...and I'm so grateful that it was so easy to set up and execute.
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Cynthia Nichols
Oklahoma State University
Hootsuite's Student Program gives students hands-on knowledge of social media marketing; knowledge they can apply to real-world situations. Thanks to your program, students have the opportunity to become "Hootsuite Certified", giving them a resume-building skill that increases their worth in the marketplace, a true point-of-differentiation.
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Paul Cohen
Castleton University