Turn real-time conversations into powerful market and consumer research
Know your market and consumers inside and out with Hootsuite — the intelligence platform that turns real-time insights into confident decisions.
Market research powered by the world’s largest data set
Get the intelligence you need to guide product, brand, and go-to-market strategy.
Understand your consumer’s needs better
than any player in your industry
Whether you're studying consumers, segmenting audiences, analyzing competitors, or spotting trends, our market research tool delivers clarity fast.
Track sentiment, motivations, expectations, and behaviors across millions of social and web sources. Identify emerging needs and category shifts the moment they surface.
Discover who’s talking, what they care about, and how they behave. Build data-backed personas with audience profiles, demographic insights, and psychographic signals.
Use AI-powered trend forecasting to spot rising topics, cultural movements, and market opportunities early — and guide strategy with confidence.
Monitor competitor activity, product feedback, share of voice, and messaging shifts. Identify opportunities and defend your market position.
“The insights that Talkwalker provides us have been incredible and have really informed our campaign strategy. Providing these insights to our stakeholders demonstrates what social media can do for our brand and helps us secure investment to increase our budgets and grow our team.”The unified market research platform for modern insights teams
Built for insights and strategy leaders who need fast, accurate, and actionable intelligence to guide growth, innovation, and brand performance.
Consumer insights: Get a deeper understanding of how people think, feel, and behave
Turn complex data into clear insights your stakeholders can act on instantly. Identify sentiment patterns, unmet needs, and emerging attitudes that shape your brand’s category expectations.
Product research: Spot product opportunities and pain points instantly
Identify cultural shifts and category movements early so your strategy stays ahead. Analyze unsolicited feedback, reviews, and conversations to identify product gaps, feature requests, innovation pathways, and early signals of demand.
Audience insights: Know exactly who your customers are — and what drives them
Explore demographics, interests, occupations, family status, top themes, and influencer impact to understand who’s driving the conversation and where. Build segmentation models that guide targeting, creative, media planning, and personalization.
Trend research: Predict what’s next with AI-powered trend detection
Surface rising cultural moments, consumer needs, competitive movements, and category whitespace. Move early while your competitors are still catching up. Predict what’s coming next with 90-day conversation and engagement forecasts, automated peak detection, and Blue Silk AI summaries.
Competitive intelligence: Benchmark performance and track strategic threats
Monitor competitor messaging, share of voice, brand health, and campaign performance across channels. Understand where you lead — and where you need to pivot. Use Compare By, Topic Analytics, and saved searches to map market position and uncover opportunities.
Turn audience understanding into your competitive edge
Uncover what your audiences care about, segment them intelligently, measure their sentiment, and activate insights instantly with AI-powered marketing research software.
Preference mapping
Create audience-led content by diving deep into your target user’s preferences and interests. Plus, discover top networks and influencers.
Advanced segmentation
Never start from scratch. Discover new audiences with pre-built audience segment libraries or have AI identify and create segments for you.
Sentiment analysis
Understand how your audience segments feel toward your brand, competitors, and industry topics. Track and analyze sentiment automatically.
Custom dashboards
Build tailored research dashboards, monitor KPIs over time, and receive automated alerts when conversation spikes or sentiment shifts.
Audiense and Affinio integrations
Connect with advanced audience segmentation platforms to enhance your understanding of audience preferences, behaviors, and interests.
AI chat and summaries
Get instant, plain language answers and summaries about your audience by asking Yeti, our AI assistant.
At HelloFresh, data is at the center of everything we do. Talkwalker has allowed us to unlock access to a much larger conversation around our brand than ever before.
Turn intelligence into impact
See how real-time market insights can help your organization move faster and outperform the competition.