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March 12, 2026

Partial Keyword Matching for Inbox automations

Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”

Details

What’s new?

  • You can now choose how keywords trigger your Inbox automations by selecting either Exact match or Partial match.

Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”

Existing automations will remain set to Exact match by default and will only change if you update them manually. 

Why this is important

This update gives teams greater control and flexibility when setting up Inbox automations. Benefits include:

  • Capture more relevant conversations without adding many keyword variations

  • Improve automation accuracy by choosing between precise or broader matches

  • Save time managing automation rules

This helps teams ensure that important messages or mentions are automatically surfaced, routed, or acted upon.

How it works

When creating or editing a keyword-based automation:

  1. Enter a name for your automation.

  2. Select Add condition and choose a keyword trigger.

  3. Configure your keyword logic:

    • Define the logic: Trigger automation when all or any of the keywords are present.

    • Set the match type:

      • Exact match — triggers only for the exact word (e.g., snow).

      • Partial match — triggers for broader variations (e.g., snow also matches snowflake).

  4. Enter your keywords, separated by commas.

  5. Save your automation.

Learn more in the Help Center.

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