Product Updates
Custom covers are now available for Instagram Reels.
You can now upload any image from your desktop to use as an Instagram Reels cover (or continue using a suggested thumbnail). Try it out
OwlyWriter AI—An AI writer for busy social media pros
OwlyWriter AI makes posting on social media quick and easy. OwlyWriter AI guides you through a menu of options and turns your answers into the perfect posts. Instantly generate captions, get post ideas, and repurpose top-performing content with OwlyWriter AI.
Create a custom link in bio
Use Hootbio to create a custom link in bio with your company’s branding, colors, and more. Share all your valuable links in one webpage and drive traffic from social media.
Easily export (and share) your content calendar
For all the sharers out there: You can now easily export a CSV or PDF file and share your content calendar with colleagues. Boom.
See all your social posts in Planner.
If you’ve posted directly to Instagram, Facebook, or other social networks, you’ll now see these posts in Planner alongside content you’ve created and posted from Hootsuite.
Prepare your posts with confidence
When drafting a post, you’ll now see clearer, real-time prompts and warnings—including character limits and unlinked mentions—to ensure it meets the requirements of each social network and publishes successfully.
Monitor owned LinkedIn pages in Insights
You can now track posts and comments from your owned LinkedIn Page in your searches, helping you monitor mentions in one place and benchmark your LinkedIn Page performance in comparison to other social networks.
Insights, powered by Brandwatch has two updates this month to help businesses better monitor sentiment:
See how sentiment changes over time with a new Net Sentiment Card in Insights, powered by Brandwatch
Save time (and a lot of clicks) by easily adjusting sentiment directly from within the Mentions Panel
Quickly crop images to the right size
Save time cropping photos with new presets based on the social network you’ve selected
Write alt text while previewing your image
Describing your images will help people of all abilities engage with your content. View your image and easily write alternative text in the same place.
Publish longer Instagram Reels and Stories
You can now upload and schedule videos up to 15 minutes long for reels, and 60 seconds in length for stories.
Competitive Benchmarking in Analytics
Discover insights about your performance on social - you can now compare your social media performance against your competitors and/or other brands.
Quickly export and share a CSV view of your calendar
Have an overview of your published and scheduled content across all your social accounts in Planner. You can easily fill any content gaps (check out our catalog of content ideas if you need inspiration). Share your calendar view with your colleagues by exporting it into a CSV file—just filter and select the post status, date range, campaigns and social accounts you'd like to export.
Discover how you compare with others in your industry
Compare your social performance against the averages in your industry to identify what’s working and ways you can improve.
Repeat what’s working in Analytics
You can now easily tweak and re-share your top performing posts across social networks with a new ‘Repost’ button. Your original post will copy into Composer, so you can build off it and make it good as new.
Select custom video thumbnail cover
Choose a video thumbnail cover from pre-generated frames for Instagram posts and reels.
Track performance across social networks in a snapshot
Get the complete picture of your social performance with multiple network metrics. Compare how your audience is engaging across all social networks in one tile and optimize your social strategy accordingly.
Analytics Welcome page
Get a bird's eye view of your social performance with the Analytics Welcome page. Learn about your most important metrics, top-performing posts, and key actions to improve your visibility and engagement.
Share of voice tile
Understand how often people mention your brand versus your competitors’ with the new Share of voice tile in Insights, powered by Brandwatch.
Increased file size uploads (photos and videos)
Upload high quality images and videos to the maximum allowable file sizes for each social network.
Ready-to-use Content Ideas
Beat writer’s block with our new "Inspiration" tab. Browse a catalog of English content ideas and select a template to use for your next post. Just customize the caption and the image, and you’re ready to schedule engaging content!
Hashtag recommendations
Level up your content strategy with AI-generated hashtag suggestions, to make it easier for more people to find your content.
Instagram Story in Composer
We’ve improved the Instagram Story publishing experience by bringing it into our primary Composer. Learn more.
Vidyard Video Integration
Access Vidyard videos in Hootsuite, record your desktop, and schedule videos to your social channels.
Track your Reels in Analytics
Filter and report on metrics by post type in Analytics. Customize reports to attribute performance by photos, videos, reels, carousels, and much more across Facebook, Instagram, and LinkedIn. Learn more.
Grammarly is now available in Composer
Check English grammar and spelling with Grammarly and publish with confidence knowing your writing is mistake-free. Grammarly in Composer also currently gives advanced suggestions, like tone detection, to make your writing better. Learn more about Grammarly in Composer.
Canva is available in Composer!
Create thumb-stopping visuals for all your social networks with Canva right in Composer. Canva templates make it easy to create content that stands out. Learn more about Canva in Composer.
Renaming "Publisher" and "Planner"
Previously known as “Publisher,” is now called “Planner”. Previously known as “Planner,” is now “Calendar”.
Instagram carousels on mobile
Hootsuite mobile users can now directly publish, schedule, and edit Instagram carousel posts - straight from the app!
Create content faster with fresh updates to Composer
Now you can upload different images and videos to each social network - while creating one post. Moreover customize an image on a per network basis with the image editor. Take full control of your social presence. Learn more about the new Composer here.
Advanced Audience in Social Advertising
Automatically sync your CRM data into Facebook or Instagram using Hootsuite’s Advanced Audience feature and better target your existing or lookalike customers with your ads. Available for users of Salesforce, Hubspot, Marketo, Mailchimp and Dynamics. Learn more here.
Schedule and publish Instagram Reels
Schedule, publish, analyze, and moderate Reels straight from your dashboard—so you can maximize your Instagram while minimizing your workload.
Warnings added when sending SRT files to LinkedIn
We’ve added clearer messaging when attempting to send videos to LinkedIn with attached SRT files. (LinkedIn does not support captions found in the SRT file.)
Duplicate “Send To Amplify” icon in Hootsuite Streams
We’ve resolved an issue that was causing a duplicate Send To Amplify option to appear in Hootsuite Streams when selecting More Options.
Add notes in Reports
Add short notes in your reports to share or export to add additional context behind the data you’re reporting.
Export individual dashboard components
Save time by exporting your mentions from individual dashboard components in either CSV or visual format.
Performance issues with Bulk Composer
Our developers have resolved an issue that was causing the dashboard to become unresponsive when using our Bulk Composer options.
Track ROI within Hootsuite Analytics
Customers can now track ROI directly in Hootsuite Analytics for organic and paid (new) accounts, instead of switching between Analytics and Impact.
Admin settings in topic management
Amplify admins can now perform the following tasks related to topic management:
Create, edit and delete topics
Manage member and team subscriptions to topics
Manage member permissions within topics
See topic info at a glance including topic name, topic type, active post count (new data that wasn’t previously available) and subscriber count
Image editor cropping Issues
Our developers have resolved an issue that was causing our image editing tool to apply incorrect aspect ratios when selecting a cropping preset.
Instagram Commerce product tagging
Add commerce product tags to Instagram feed posts and videos to support e-commerce shopping.
Auto-Scheduler Options Were Not Saving As Expected
Our Amplify Team has resolved an issue that was causing Auto-Scheduler options to revert automatically, instead of saving as expected.
TikTok is now available on Hootsuite!
TikTok is now available in Hootsuite: Schedule TikTok videos, moderate comments, and track analytics—all within the Hootsuite platform.
Manage your Amplify and Microsoft Teams content more efficiently
We've refreshed your Amplify and MS Teams content experience! Now you can personalize, schedule and share your posts via MS Teams Groups. Download the app here.
Export your mentions list visually
Save time by exporting your Mentions panel view in a visual format, while including both qualitative and quantitative data in your reports.
Direct publishing for Instagram carousel posts
You asked for it, and we delivered! Publish your Instagram carousel posts right from Hootsuite—no more push notifications.
Instagram Boost Now Available
Boost your top-performing Instagram posts to reach more people—right from Hootsuite! Learn more here.
Link settings in Mobile Composer
Now you can apply link settings while composing messages on the Hootsuite mobile app. For all plans that have access to the ow.ly shortener, Business and Enterprise users can set up link presents on desktop that will be available in the mobile Composer.
Ad account overview widget
Quickly view your ad account metadata, status and main spending metric with the new ad account widget.
Find new apps in Streams
During the new board setup process, you’ll now see three featured apps that you can install directly from Streams.